Food & beverage on one batch truth — oldest stock ships first, freshest reaches the shelf
F&B brands write off 5-8% of production to expiry — ₹25-40 Cr a year at ₹500 Cr revenue. Usually a seams problem: the oldest batch sits in one system, a newer one ships. Fretron enforces FEFO at allocation.
Fretron’s rails were built where logistics is hardest — 1M+ shipments a year, ₹10,000 Cr+ freight orchestrated for India’s biggest manufacturers
Common Challenges
How it breaks when every system holds its own truth.
Expiry write-offs are a seams problem — the batch ledger lives in the warehouse system and the order ledger somewhere else, so the oldest sellable batch isn't the one that ships.
Quick-commerce POs demand batch discipline at dark-store speed — Blinkit and Zepto measure fill rate per PO, against shelf-life thresholds their panels can't see.
Cold-chain handoffs go dark between systems — the reefer's temperature lives with the transporter, the load with the distributor, and the rejection surfaces at month-end.
Built for Food & Beverage
Food and beverage logistics has a constraint no other industry faces the same way: time. Every unit starts losing value the moment it is made. The job is moving the right product — oldest batch first — through the right channel at the right temperature, before the expiry threshold. Batch, order, and temperature in separate systems is where write-offs happen.
Key Capabilities
Every capability below reads — and writes — the same record.
Write-offs caught before they happen
FEFO enforced at allocation — batch and expiry visible across every depot.
Remaining shelf life, per batch
Every batch carries its remaining shelf life on the same record every depot reads.
The listing matches the depot
Every PO — dark-store or GT — allocates the correct batch automatically.
Reefer breach, before the rejection
Temperature flagged in transit; the rejection meets timestamped ePOD, not a month-end deduction.
Distributors self-serve on WhatsApp
Distributor & retail experience — self-serve ordering, tracking, and claims cut the status calls.
Outcomes This Drives
50%
fewer expiry write-offs with FEFO at allocation
98%
batch-level FEFO compliance, tracked and auditable
30%
fill rate improvement from shelf-life-aware allocation
2-8°C
cold chain held in transit, alerts before rejection
Frequently asked questions
How does Fretron enforce FEFO compliance across the supply chain?
Can Fretron monitor cold chain temperature during transit?
How does Fretron reduce expiry write-offs?
Does Fretron support quick commerce fulfillment?
How does Fretron handle FSSAI compliance?
Still have questions?
Talk to our teamOur credentials
₹10,000 Cr
Freight costs managed
1M+
Shipments handled every year
₹400 Cr
Saved in freight costs
100+
Enterprise clients
Also rated
Rated by the teams who run on it
Beyond the heritage numbers above, Fretron is rated by verified reviewers on G2 and Capterra — and the real proof is your own data: in a demo we run one day of your real orders across every channel on one stock record, so you see the mechanism before you commit.
See every channel against one stock truth.
Bring one day of orders — we’ll trace them across your channels, warehouses, and carriers.
Book a demo on your order flow