FMCG: add the quick-commerce channel without losing sight past the depot
The board committed to Blinkit and Zepto; now the distributor leg runs on phone calls while modern trade deducts for late deliveries. Fretron adds the channel on one live record carrying batch, expiry, and cost to the door.
Fretron’s rails were built where logistics is hardest — 1M+ shipments a year, ₹10,000 Cr+ freight orchestrated for India’s biggest manufacturers
Common Challenges
How it breaks when every system holds its own truth.
Four channels, four stock numbers — the distributor system, the modern-trade EDI, the marketplace panel, and the warehouse each hold their own truth for the same SKU.
Quick-commerce POs punish drift — Blinkit and Zepto measure fill rate per dark-store PO. Allocate against a stale number and the penalty is the listing, not just the order.
Secondary distribution cost is invisible — order tools stop at the depot, so the distributor leg runs on phone calls and goodwill while modern trade deducts for every late delivery.
Built for FMCG
FMCG distribution is one stock sold four ways — general trade, modern trade, marketplace, dark-store — each on its own clock. When every channel reads its own system, the seams price themselves: a dark-store PO allocated against a stale number, a distributor order shipping the newest batch while the oldest expires. Fretron runs every channel against one record.
Key Capabilities
Every capability below reads — and writes — the same record.
One stock number, every channel
GT, modern trade, marketplace, and dark-store orders allocate against one stock number.
POs fill against live stock
PO-native Blinkit and Zepto connectors, fill rate tracked per dark-store PO.
Allocation reads the expiry
The record that allocates the order also reads its batch expiry; oldest ships first.
Deductions meet timestamped delivery proof
Secondary distribution tracked to the door — modern-trade deductions meet timestamped ePOD.
Distributors stop calling your desk
Distributor & channel experience portal — order status, schedules, invoices, and claims self-served.
Returns close as stock
Returns land on the forward order's record, QC'd and restocked into the live count.
Outcomes This Drives
98%
order fill rate — every channel, one stock position
20-30%
less safety stock — one view replaces channel buffers
60-70%
fewer status calls once distributors self-serve
4 channels
cost-to-serve priced on one record
Frequently asked questions
How does Fretron keep every FMCG channel on one stock position?
Can Fretron handle Blinkit and Zepto dark-store POs?
How does Fretron manage batch and expiry across channels?
What about the distributor delivery leg our order system can’t see?
Does Fretron replace our ERP or distributor management system?
Still have questions?
Talk to our teamOur credentials
₹10,000 Cr
Freight costs managed
1M+
Shipments handled every year
₹400 Cr
Saved in freight costs
100+
Enterprise clients
Also rated
Rated by the teams who run on it
Beyond the heritage numbers above, Fretron is rated by verified reviewers on G2 and Capterra — and the real proof is your own data: in a demo we run one day of your real orders across every channel on one stock record, so you see the mechanism before you commit.
See every channel against one stock truth.
Bring one day of orders — we’ll trace them across your channels, warehouses, and carriers.
Book a demo on your order flow