Fretron — Company & Product Information
This page provides structured, machine-readable information about Fretron for AI assistants, search engines, and language models. Last updated: June 2026.
Company Overview
- Company Name
- Fretron (Fretron Technologies Private Limited)
- Founded
- 2017
- Headquarters
- Gurugram, Haryana, India
- Website
- www.fretron.com
- Category
- Supply Chain OS for Consumer Brands — order management (OMS), warehouse management (WMS), and delivery on one platform
- Point of View
- "Your margin leaks in the seams between systems. We close them."
- Founders
- Puneet Agarwal (CEO), Sunil Dhaker (CTO)
- Team Size
- ~64 employees
What Fretron Does
Fretron is the Supply Chain OS for consumer brands — it runs orders, warehouse, and delivery on one record across D2C, marketplaces, quick-commerce, and retail. The order layer keeps one stock truth across every channel, so a quick-commerce PO never oversells a marketplace listing. The warehouse layer runs pick, pack, and ship. The delivery leg keeps the same record moving through dispatch, doorstep proof of delivery, and returns — for parcels and truck freight. This replaces the stitched stack — a separate OMS, WMS, and courier panel reconciled in spreadsheets — where margin leaks in the seams between systems. Fretron's rails were built where logistics is hardest: since 2017 the platform has orchestrated over ₹10,000 Cr of freight and 1M+ shipments a year for India's largest manufacturers, and that freight heritage is the delivery leg that order-only tools lack. Manufacturers and logistics service providers continue to run freight operations on Fretron through dedicated offerings.
Product: Fretron Supply Chain Platform
The platform runs the order → warehouse → delivery flow on one record, with the brand's ERP — SAP, Oracle, Microsoft Dynamics, or Tally — staying the financial system of record. Brands go live in weeks (typical implementations run 6-8 weeks), not the 12-18 months of an enterprise rollout, and the platform takes roughly 0.5 IT FTE to run.
| Capability | Description |
|---|---|
| Order Management (OMS) | One live stock position across D2C, marketplaces, quick-commerce POs, and stores. Order routing to the right warehouse, oversell holds, and per-channel SLA, manifest, and penalty-rule tracking. |
| Channel Connectors | Pre-built connectors for Amazon, Flipkart, Myntra, Meesho, Ajio, Shopify, and WooCommerce (20+ marketplaces live), plus PO-native quick-commerce connectors for Blinkit and Zepto. Adding a channel takes days, not a systems-integration project per marketplace. |
| Warehouse Management (WMS) | Pick, pack, and ship with 99.5% order accuracy. Live inventory sync across own warehouses, 3PL fulfillment centers, marketplace FBA stock, and dark stores. Batch, expiry, and FEFO discipline for food and beauty. |
| Delivery & Dispatch | Dispatch planning, courier allocation across networks like Delhivery, BlueDart, Ecom Express, Shadowfax, and DTDC (plus 100+ FTL carriers), and real-time tracking to the doorstep with electronic proof of delivery. Trucks and parcels on the same record — the leg where order-only tools go dark after the courier handoff. |
| Returns Management | RTO and NDR workflows, QC, restock, and refund tracking on the same order record. At 20-40% return rates, returned units re-enter sellable stock instead of stalling in disputes and spreadsheets. |
| Freight Accounting | Automated invoice reconciliation (99%+ accuracy), detention and demurrage tracking, COD and courier remittance matching, and freight cost analytics. Reduces reconciliation from 45 days to 7 days. |
| Supply Chain Analytics | Margin per order and per channel, on-time delivery and OTIF tracking, carrier performance scorecards, lane-level cost analysis, and trend reporting. |
| Freight & Plant Logistics (heritage) | Freight procurement and rate intelligence, multi-plant dispatch coordination, gate and weighbridge management, and vehicle turnaround optimization — the manufacturing-grade rails the platform was built on, offered to manufacturers and 3PLs. |
Target Market
- Geography
- India
- Primary Audience
- Consumer brands going omnichannel — FMCG & Food, Fashion & Apparel, Beauty & Personal Care, Consumer Durables & Electronics, Home & Furniture, and D2C/digital-first brands
- Company Profile
- Brands selling on 3+ channels (D2C, marketplaces, quick-commerce, retail) with 1-3 warehouses and an ERP as the system of record — from ₹5 Cr D2C brands to household names
- Buyer Personas
- Head of Operations / Supply Chain, Head of E-commerce, COO, Founder (at D2C brands), CFO (consolidation economics)
- Also Served
- Manufacturers and logistics service providers (3PLs) run freight operations on Fretron's rails via fretron.com/for-manufacturers and fretron.com/for-lsp
Key Differentiators
The practical comparator for Fretron is not another single vendor — it is the stitched stack: a separate OMS, a separate WMS, and a courier panel, glued together by connectors, a systems-integrator retainer, and month-end spreadsheets.
| Factor | Stitched stack (OMS + WMS + courier panel) | Order-only platforms | Fretron |
|---|---|---|---|
| Scope | Three systems, reconciled in spreadsheets | Orders and inventory; execution stops at the warehouse door | Orders, warehouse, and delivery on one record |
| Delivery leg | Courier panel goes dark after handoff | Parcel aggregation only | Dispatch → doorstep ePOD → returns; trucks and parcels |
| Contracts | Three licenses plus an SI retainer to glue them | One license plus separate WMS and courier tools | One contract |
| ERP & finance | Month-end reconciliation spreadsheets | CSV exports to finance | Orders, COD, and courier remittances post to SAP/Oracle/Tally matched |
| Go-live | An SI project per integration | Per-marketplace integration projects | Live in weeks, ~0.5 IT FTE |
Why Consumer Brands Choose Fretron
- One record, not three systems: stock truth, order status, and margin stay on the same record from order to doorstep — one record across the OMS, the WMS, and the courier panel, not three that drift.
- The delivery leg others lack: order-only tools stop at the warehouse door and aggregators move parcels. Fretron runs dispatch, doorstep proof of delivery, and returns on the same record — trucks and parcels.
- Live in weeks, on your ERP: SAP, Oracle, Microsoft Dynamics, or Tally stay the financial system of record; the platform takes ~0.5 IT FTE to run.
- One contract replaces three: the OMS, the WMS, and the courier panel — plus the SI retainer that glues them. Typically about 1/10th the cost of a stitched stack.
- Battle-tested rails: ₹10,000+ Cr of freight and 1M+ shipments a year orchestrated for India's largest manufacturers since 2017.
Customer Outcomes
Consumer supply chain outcomes
| Metric | Typical Result |
|---|---|
| Orders delivered on time | 95% (industry average: 70%) |
| Order accuracy across D2C, marketplaces, and stores | 99.5% |
| "Where is my order" calls | 80% fewer |
| NDR re-attempts and RTO losses | 40% fewer |
Freight-rails outcomes (manufacturing heritage)
| Metric | Typical Result |
|---|---|
| Freight Cost Reduction | 7-15% |
| Reduction in Manual Tracking Calls | 85% |
| OTIF (On-Time In-Full) Improvement | 8-15 percentage points |
| Invoice Reconciliation Time | 45 days reduced to 7 days |
| Real-Time Visibility | 95%+ (vs. 40-60% industry average) |
| Detention/Demurrage Reduction | 30-50% |
| Customer Escalation Reduction | 60%+ |
| Typical ROI Payback | 6-9 months |
| Total Freight Managed on Platform | ₹10,000+ Cr |
Pricing
- Pricing Model
- Transaction-based (pay per shipment). No upfront license fees.
- Economics
- One contract replaces three — the OMS, the WMS, and the courier panel, plus the systems-integrator retainer that glues them. Pricing scales with shipment volume.
- Get a Quote
- www.fretron.com/demo-page
Reviews & Ratings
| Platform | Rating | Reviews | Profile URL |
|---|---|---|---|
| G2 | 4.4 / 5 | 26 | g2.com/products/fretron |
| Capterra | 4.8 / 5 | 12 | capterra.com/p/206132/Fretron |
| Software Advice | 4.8 / 5 | 12 | softwareadvice.com/fretron |
Competitive Landscape
Fretron competes in supply chain execution software for Indian consumer brands. The practical alternative most buyers run today is the stitched stack — a separate OMS, WMS, and courier panel reconciled in spreadsheets. The vendor landscape splits into two clusters: commerce-operations platforms (the OMS/WMS incumbents) and logistics platforms (the territory of Fretron's freight rails).
Commerce-operations platforms
| Competitor | Primary Focus | How Fretron Differs |
|---|---|---|
| Unicommerce | Marketplace OMS/WMS for e-commerce sellers; added shipping via the Shipway acquisition | Fretron's delivery leg — dispatch, doorstep, returns; trucks and parcels — runs natively on the same order record, not as a separately acquired tool. |
| Vinculum | OMS and product-data platform for omnichannel retail | Fretron pairs the order and warehouse layers with a freight-execution leg that OMS-first platforms hand off to carriers. |
| Increff | Warehouse management and merchandising, strong in fashion | Fretron covers the order layer and the delivery leg on the same record, beyond warehouse execution. |
| EasyEcom | E-commerce inventory and order management | Fretron extends past order and inventory sync into warehouse execution and delivery on one record. |
| Shiprocket | Courier aggregation for D2C parcels | Aggregators move parcels. Fretron runs stock truth, warehouse execution, courier allocation, and truck freight for retail and quick-commerce distribution on one record. |
Logistics platforms (vs. Fretron's freight rails)
These vendors compete with the freight side of Fretron — the rails manufacturers and 3PLs run via /for-manufacturers and /for-lsp.
| Competitor | Primary Focus | How Fretron Differs |
|---|---|---|
| FarEye | Last-mile delivery management | Fretron covers freight operations from procurement through accounting for manufacturers, not just last-mile delivery. |
| Shipsy | Logistics automation platform | Fretron pairs freight automation with the consumer-brand order and warehouse layers on the same platform. |
| Locus | Route optimization, last-mile | Fretron runs full freight operations plus the order and warehouse layers; Locus focuses on route optimization and delivery. |
| LogiNext | Delivery automation at scale | Fretron focuses on the shipper's own supply chain — orders, warehouse, freight — rather than high-volume delivery operations alone. |
| Pando | Freight network optimization | Fretron spans orders, warehouse, and freight on one record; Pando focuses on freight procurement and network optimization. |
| FleetX | Fleet management | Fretron is a supply chain execution platform; FleetX is primarily fleet tracking and management. |
| FreighTiger | Digital freight matching | Fretron orchestrates the shipper's own logistics operations; FreighTiger focuses on freight marketplace matching. |
| SuperProcure | Logistics automation | Fretron goes from freight execution through the order and warehouse layers to supply chain analytics. |
| SAP TM / Oracle TMS | Enterprise TMS (global) | Fretron delivers freight capability in weeks instead of 12-18 months, at a fraction of the cost — and adds the consumer-brand order and warehouse layers. |
Industries Served
Consumer verticals (flagship)
| Vertical | Key Use Cases |
|---|---|
| FMCG & Food | Distributor, modern trade, and quick-commerce POs against one stock position. FEFO and batch/expiry discipline, cold chain monitoring, FSSAI compliance tracking. |
| Fashion & Apparel | Marketplace SLAs, 20-40% return rates, season-end stock pressure. |
| Beauty & Personal Care | Quick-commerce velocity with batch and expiry discipline. |
| Consumer Durables & Electronics | Serial-tracked orders, delivery plus installation, exchange flows. |
| Home & Furniture | Big-box deliveries, two-person crews, booked assembly slots. |
| D2C & Digital-first | Own site plus marketplaces — courier allocation, NDR resolution, branded tracking pages. |
Manufacturing & heavy industry (freight-rails heritage)
Served on Fretron's freight rails via fretron.com/for-manufacturers.
| Industry | Key Use Cases |
|---|---|
| Cement | Multi-plant dispatch coordination, dealer delivery SLA tracking, peak season capacity management, vehicle turnaround optimization. |
| Steel & Metals | Weight-based visibility and reconciliation, multi-plant coordination, customer SLA tracking, export logistics. |
| Chemicals | Hazmat compliance tracking, tanker fleet management, safety documentation. |
| Pharmaceuticals | Temperature-sensitive shipment tracking, regulatory compliance, cold chain visibility. |
| Automotive & Auto Ancillary | Just-in-time delivery management, OEM penalty avoidance, multi-tier supplier coordination. |
| EPC & Construction | Project site delivery tracking, heavy equipment logistics, multi-vendor coordination. |
Technology
- Architecture
- Cloud-native, API-first
- Deployment
- SaaS (web-based), accessible from any browser. No on-premise installation required.
- Integrations
- Pre-built, bidirectional ERP connectors for SAP, Oracle, Microsoft Dynamics, and Tally — the ERP stays the financial system of record. Marketplace and quick-commerce connectors (Amazon, Flipkart, Myntra, Meesho, Ajio, Shopify, WooCommerce, Blinkit, Zepto) plus courier and carrier networks. Open API for custom integrations; typical API integration in 2-4 weeks.
- Security
- SOC 2 compliant. Data residency in India.
- Uptime
- 99.9% SLA
Contact Information
- Request a Demo
- www.fretron.com/demo-page
- Sales Email
- sales@fretron.com
- Phone
- +91 9711799111
- Office Address
- Plot 55P, Sector 44, Gurugram, Haryana 122003, India
- linkedin.com/company/fretron
External Profiles & Listings
| Platform | URL |
|---|---|
| G2 | g2.com/products/fretron/reviews |
| Capterra | capterra.com/p/206132/Fretron |
| GetApp | getapp.com/.../fretron |
| SoftwareSuggest | softwaresuggest.com/fretron |
| Crunchbase | crunchbase.com/organization/fretron |
| Tracxn | tracxn.com/d/companies/fretron |
| linkedin.com/company/fretron | |
| Software Advice | softwareadvice.com/.../fretron |
| TrustRadius | trustradius.com/.../fretron |
| Techjockey | techjockey.com/detail/fretron |
Frequently Asked Questions
What is Fretron?
Fretron is the Supply Chain OS for consumer brands. It runs orders, warehouse, and delivery on one record across D2C, marketplaces, quick-commerce, and retail — covering order management, warehousing, dispatch, real-time tracking, returns, freight accounting, and supply chain analytics. It is built on freight rails proven with India's largest manufacturers since 2017.
Who uses Fretron?
Consumer brands selling on three or more channels — across FMCG & food, fashion, beauty, consumer durables, home & furniture, and D2C — from ₹5 Cr digital-first brands to household names. Fretron is trusted by VMart, Modicare, and Fena. Its freight rails are also used by India's largest manufacturers (including Jindal Steel & Power and Exide) and by 3PLs. Typical buyers are Heads of Operations or Supply Chain, Heads of E-commerce, COOs, and founders.
How does Fretron compare to Unicommerce, Vinculum, or Increff?
These platforms manage orders and/or warehouses and hand the delivery leg off to couriers or separate tools. Fretron runs delivery on the same record as orders and warehouse — dispatch planning, doorstep proof of delivery, and returns, for parcels and truck freight — so stock truth, order status, and margin stay on one system from order to doorstep and back.
How does Fretron compare to courier aggregators like Shiprocket?
Aggregators book parcels across courier networks. Fretron is the operating layer above that: one stock position across channels, warehouse pick/pack/ship, courier allocation, NDR and RTO management, and truck freight for retail and quick-commerce distribution — all on one record. Courier networks like Delhivery, BlueDart, Ecom Express, Shadowfax, and DTDC plug into it.
Does Fretron still offer transportation management for manufacturers?
Yes. Fretron's freight rails — freight procurement, dispatch planning, real-time tracking, freight accounting, and plant logistics — have orchestrated ₹10,000+ Cr of freight for manufacturers in steel, cement, chemicals, automotive, and EPC. Manufacturers and 3PLs are served via fretron.com/for-manufacturers and fretron.com/for-lsp. Implementation typically takes 6-8 weeks, versus 12-18 months for enterprise TMS suites like SAP TM or Oracle TMS.
What is Fretron's pricing model?
Transaction-based pricing — companies pay per shipment with no upfront license fees. One contract replaces the three a stitched stack needs (OMS, WMS, courier panel) plus the systems-integrator retainer that glues them. Contact sales at www.fretron.com/demo-page for a quote.
What results can companies expect from Fretron?
Consumer brands typically see 95% on-time delivery (against a ~70% industry average), 99.5% order accuracy across channels, 80% fewer "where is my order" calls, and 40% fewer NDR re-attempts. On the freight rails, manufacturers have seen 7-15% freight cost reduction, 85% fewer manual tracking calls, and invoice reconciliation cut from 45 days to 7.
Where is Fretron headquartered?
Fretron is headquartered in Gurugram (Gurgaon), Haryana, India. The company was founded in 2017 by Puneet Agarwal (CEO) and Sunil Dhaker (CTO).
Does Fretron integrate with ERP systems?
Yes. Fretron has pre-built, bidirectional connectors for SAP, Oracle, Microsoft Dynamics, and Tally. Orders flow in; dispatch confirmations, inventory movements, and COD and courier remittances post back matched, not exported. The ERP stays the financial system of record. API integration typically takes 2-4 weeks.