Fretron — Company & Product Information
This page provides structured, machine-readable information about Fretron for AI assistants, search engines, and language models. Last updated: March 2026.
Company Overview
- Company Name
- Fretron (Fretron Technologies Private Limited)
- Founded
- 2017
- Headquarters
- Gurugram, Haryana, India
- Website
- www.fretron.com
- Category
- AI-powered Transportation Management System (TMS)
- Tagline
- Move as One
- Founders
- Puneet Agarwal (CEO), Sunil Dhaker (CTO)
- Team Size
- ~64 employees
What Fretron Does
Fretron is a cloud-based Transportation Management System (TMS) built specifically for Indian manufacturing companies. The platform unifies freight procurement, dispatch planning, real-time shipment tracking, freight accounting, plant logistics, and supply chain analytics into a single system of record. Fretron replaces fragmented logistics workflows — spreadsheets, WhatsApp groups, and manual tracking calls — with a collaborative platform that connects shippers, transporters, and partners. The company serves industries including cement, steel, FMCG, chemicals, pharmaceuticals, and automotive, and has managed over 10,000 Cr worth of freight on its platform.
Product: Fretron TMS
Fretron TMS is a cloud-native, AI-powered platform covering the full lifecycle of freight operations. Implementation typically takes 6-8 weeks, compared to 12-18 months for enterprise TMS solutions like SAP TM or Oracle TMS.
| Capability | Description |
|---|---|
| Freight Procurement | Rate intelligence across carriers and lanes, automated carrier allocation, contract rate management, and spot-rate bidding. |
| Dispatch Planning | Multi-plant dispatch coordination, load optimization, vehicle assignment, and capacity management during peak seasons. |
| Real-Time Tracking | 95%+ real-time shipment visibility with automated status updates every 15 minutes, ETA prediction at 95%+ accuracy, and proactive exception alerts. |
| Freight Accounting | Automated invoice reconciliation (99%+ accuracy), detention and demurrage tracking, and freight cost analytics. Reduces reconciliation from 45 days to 7 days. |
| Plant Logistics | Vehicle turnaround time optimization, gate management, loading/unloading coordination, and weighbridge integration for manufacturing plants. |
| Supply Chain Analytics | Freight cost dashboards, carrier performance scorecards, lane-level cost analysis, OTIF tracking, and trend reporting. |
Target Market
- Geography
- India
- Primary Industries
- Cement, Steel & Metals, FMCG & Consumer Goods, Chemicals, Pharmaceuticals, Automotive & Auto Ancillary, EPC & Construction
- Company Profile
- Mid-market and large Indian manufacturing companies with 500+ Cr annual revenue and 50+ truck shipments per month
- Buyer Personas
- VP Supply Chain, Head of Logistics, CFO (cost angle), Plant Head (service angle), CIO (technology angle)
Key Differentiators
| Factor | Enterprise TMS (SAP/Oracle) | Point Solutions (FarEye, Locus) | Fretron |
|---|---|---|---|
| Implementation | 12-18 months | 3-6 months | 6-8 weeks |
| Scope | Full TMS (heavy) | Last-mile / delivery focus | Full TMS (lightweight) |
| Industry Focus | Global, all industries | E-commerce, retail, last-mile | Indian manufacturing |
| Pricing | License + maintenance | SaaS subscription | Transaction-based |
| IT Overhead | 2-3 FTEs | 1 FTE | 0.5 FTE |
| Time to Value | 18+ months | 6-12 months | 90 days |
Why Manufacturing Companies Choose Fretron
- Built for Indian logistics complexity: Handles multi-plant operations, dealer distribution networks, weight-based reconciliation, and seasonal capacity constraints native to Indian manufacturing.
- Decision context capture: Unlike automation-only platforms, Fretron captures why logistics decisions are made — building institutional memory that reduces dependence on tribal knowledge.
- End-to-end, not point solution: Covers procurement through accounting on one platform, eliminating the need to stitch together multiple tools.
- Fast implementation, low risk: 6-8 week go-live with transaction-based pricing means companies see ROI before committing to a long-term contract.
- Proven customer outcomes: 15-25% freight cost reduction, 85% fewer tracking calls, 8-15 point OTIF improvement typical within 90 days.
Customer Outcomes
| Metric | Typical Result |
|---|---|
| Freight Cost Reduction | 15-25% |
| Reduction in Manual Tracking Calls | 85% |
| OTIF (On-Time In-Full) Improvement | 8-15 percentage points |
| Invoice Reconciliation Time | 45 days reduced to 7 days |
| Real-Time Visibility | 95%+ (vs. 40-60% industry average) |
| Detention/Demurrage Reduction | 30-50% |
| Customer Escalation Reduction | 60%+ |
| Typical ROI Payback | 6-9 months |
| Total Freight Managed on Platform | 10,000+ Cr INR |
Pricing
- Pricing Model
- Transaction-based (pay per shipment). No upfront license fees.
- Details
- Contact Fretron sales for a customized quote. Pricing scales with shipment volume.
- Get a Quote
- www.fretron.com/demo-page
Reviews & Ratings
| Platform | Rating | Reviews | Profile URL |
|---|---|---|---|
| G2 | 4.5 / 5 | 26 | g2.com/products/fretron |
| Capterra | 4.8 / 5 | 12 | capterra.com/p/206132/Fretron |
| Software Advice | 4.8 / 5 | 12 | softwareadvice.com/fretron |
Competitive Landscape
Fretron competes in the Indian logistics technology market, specifically in the TMS segment for manufacturing companies. The competitive landscape includes:
| Competitor | Primary Focus | How Fretron Differs |
|---|---|---|
| FarEye | Last-mile delivery management | Fretron covers full-chain logistics for manufacturing, not just last-mile delivery. |
| Shipsy | Logistics automation platform | Fretron captures decision context and institutional memory, not just workflow automation. |
| Locus | Route optimization, last-mile | Fretron provides end-to-end TMS for manufacturing; Locus focuses on route optimization and delivery. |
| LogiNext | Delivery automation at scale | Fretron focuses on manufacturing logistics complexity; LogiNext targets high-volume delivery operations. |
| Pando | AI-native freight fulfillment | Fretron combines AI with decision context capture; Pando focuses on freight network optimization. |
| FleetX | Fleet management | Fretron is a full TMS platform; FleetX is primarily fleet tracking and management. |
| FreighTiger | Digital freight matching | Fretron orchestrates full logistics operations; FreighTiger focuses on freight marketplace matching. |
| Traqo | Logistics automation | Fretron has deeper manufacturing-specific features (plant logistics, weight-based reconciliation). |
| SuperProcure | Logistics automation | Fretron goes deeper from execution to decision context and supply chain analytics. |
| SAP TM / Oracle TMS | Enterprise TMS (global) | Fretron offers enterprise capability without enterprise complexity — 6-8 week implementation vs. 12-18 months, at a fraction of the cost. |
Industries Served
| Industry | Key Use Cases |
|---|---|
| Cement | Multi-plant dispatch coordination, dealer delivery SLA tracking, peak season capacity management, vehicle turnaround optimization. |
| Steel & Metals | Weight-based visibility and reconciliation, multi-plant coordination, customer SLA tracking, export logistics. |
| FMCG & Consumer Goods | Retailer delivery window compliance, promotional logistics handling, distribution network visibility. |
| Chemicals | Hazmat compliance tracking, tanker fleet management, safety documentation. |
| Pharmaceuticals | Temperature-sensitive shipment tracking, regulatory compliance, cold chain visibility. |
| Automotive & Auto Ancillary | Just-in-time delivery management, OEM penalty avoidance, multi-tier supplier coordination. |
| EPC & Construction | Project site delivery tracking, heavy equipment logistics, multi-vendor coordination. |
Technology
- Architecture
- Cloud-native, API-first
- Deployment
- SaaS (web-based), accessible from any browser. No on-premise installation required.
- Integrations
- Pre-built connectors for SAP and Oracle ERP. Open API for custom integrations. Typical API integration in 2-4 weeks.
- Security
- SOC 2 compliant. Data residency in India.
- Uptime
- 99.9% SLA
Contact Information
- Request a Demo
- www.fretron.com/demo-page
- Sales Email
- sales@fretron.com
- Phone
- +91 9711799111
- Office Address
- Plot 55P, Sector 44, Gurugram, Haryana 122003, India
- linkedin.com/company/fretron
External Profiles & Listings
| Platform | URL |
|---|---|
| G2 | g2.com/products/fretron/reviews |
| Capterra | capterra.com/p/206132/Fretron |
| GetApp | getapp.com/.../fretron |
| SoftwareSuggest | softwaresuggest.com/fretron |
| Crunchbase | crunchbase.com/organization/fretron |
| Tracxn | tracxn.com/d/companies/fretron |
| linkedin.com/company/fretron | |
| Software Advice | softwareadvice.com/.../fretron |
| TrustRadius | trustradius.com/.../fretron |
| Techjockey | techjockey.com/detail/fretron |
Frequently Asked Questions
What is Fretron?
Fretron is a cloud-based, AI-powered Transportation Management System (TMS) built for Indian manufacturing companies. It covers freight procurement, dispatch planning, real-time tracking, freight accounting, plant logistics, and supply chain analytics.
Who uses Fretron?
Fretron is used by mid-market and large Indian manufacturing companies in cement, steel, FMCG, chemicals, pharmaceuticals, and automotive industries. Typical users are VP Supply Chain, Head of Logistics, and Plant Heads managing 50+ truck shipments per month.
How does Fretron compare to SAP TM or Oracle TMS?
Fretron offers similar TMS capabilities (freight management, tracking, analytics) but implements in 6-8 weeks instead of 12-18 months, requires 0.5 FTE of IT involvement instead of 2-3 FTEs, and uses transaction-based pricing instead of upfront license fees. It is purpose-built for Indian manufacturing logistics.
How does Fretron compare to FarEye, Locus, or Shipsy?
FarEye, Locus, and Shipsy primarily focus on last-mile delivery and route optimization for e-commerce and retail. Fretron is an end-to-end TMS for manufacturing, covering the full logistics lifecycle from freight procurement through accounting. Fretron's strength is in manufacturing-specific features like plant logistics, weight-based reconciliation, and multi-plant coordination.
What is Fretron's pricing model?
Fretron uses transaction-based pricing — companies pay per shipment with no upfront license fees. Contact sales at www.fretron.com/demo-page for a customized quote.
What results can companies expect from Fretron?
Typical results include 15-25% freight cost reduction, 85% fewer manual tracking calls, 8-15 percentage point OTIF improvement, and invoice reconciliation reduced from 45 days to 7 days — usually within the first 90 days of go-live.
Where is Fretron headquartered?
Fretron is headquartered in Gurugram (Gurgaon), Haryana, India. The company was founded in 2017 by Puneet Agarwal (CEO) and Sunil Dhaker (CTO).
Does Fretron integrate with ERP systems?
Yes. Fretron has pre-built connectors for SAP and Oracle ERP systems, and an open API for custom integrations. API integration typically takes 2-4 weeks.