The day starts in four tabs and an Excel
The morning’s first job is rebuilding a fact the systems already have.
Omnichannel order management · for consumer brands
Order management without the four-tab morning — every order lands in one queue
You sell on Amazon, Flipkart, your site, and distributors — each with its own panel, so ops rebuilds the truth in Excel every morning and orders oversell by 10 AM. Fretron lands every order on one record.
Dealer networks, distributors and marketplaces — built on rails that moved 1M+ shipments a year for India’s biggest manufacturers
Proof
Rated by the teams who run on it
The proof is your own data: in a demo we run one day of your real orders — every channel into one queue, allocated against one stock truth — so you see the mechanism before you commit.
Before / after
Four tabs, one spreadsheet, and the truth rebuilt by hand
Every channel keeps its own panel, so the morning starts with a rebuild in Excel — and the copies disagree by 10 AM. One queue reads the truth instead.
Every order lands in one queue, clock already running
What it does
Every order lands on one record — allocated against one stock truth
One queue takes the orders, one ledger takes the allocation, and every channel's SLA clock runs on the same screen — shown on your real orders in a demo.
One queue
One queue, not six tabs
Amazon, Flipkart, Shopify, quick-commerce, and distributor orders land in one queue automatically.
Allocation
The 10 AM oversell, gone
Each order allocates against one ledger — two channels can never promise one unit.
SLA clocks
Every SLA clock, one queue
Amazon's 24h, Flipkart's 48h, D2C same-day — each counts down with auto-escalation before breach.
Self-serve
Dealers order without calling
A branded portal for orders, invoices, and ledger — scoped to their account.
Why it holds
One queue because one record
Orders from every channel land in one queue because they land on one record — there is no import step to fail. A tool that collects orders from panels is only as current as its last sync; a record the orders are born on has nothing to sync.
The messy cases
Built for the orders that don’t arrive as neat API rows
The queue doesn’t care how an order arrives or how it ships — every shape gets a record, a clock, and an owner.
Split shipments
An order shipped in parts stays one record — every parcel posts to it, and the SLA clock reads the whole order.
Distributor email orders
An emailed PO is keyed once into the same queue as a marketplace order — it gets a record and a clock like the rest.
B2B POs
Distributor and modern-trade POs join the queue with their own SLA windows — allocated against the same ledger as D2C.
Sale-night surge
A spike is just a longer queue — every order still lands, allocates in turn, and keeps its own clock.
Outcomes
What teams see
98%
Order fill rate across channels
50%
Faster shipping
3-5%
Fulfillment cost reduction
15-20%
Increase in dealer order frequency
1
Dashboard replacing 5-6 channel portals
Targets typical of Fretron deployments — confirmed on your own orders in the pilot.
Works with your channels — and your ERP stays the system of record
Pre-built connectors pull every order in; order capture, stock and delivery read and write the same record.
Amazon & Flipkart seller accountsShopify & WooCommerceQuick-commerce POsDistributor & dealer orderingYour ERP
Explore what runs on the same record
Order management shares its one record with the stock it allocates, the channels it takes from, and the returns that ride back.
See it by industry →See one day of your orders land in one queue
Bring one day of orders across your channels — we’ll show them landing on one record, with every SLA clock already running.
Book a demo on your order flowFrequently asked questions
How does Fretron stop overselling across marketplaces?
Every channel — Amazon, Flipkart, your D2C site, quick-commerce, and distributors — allocates against one live stock ledger. When one channel commits a unit, available-to-promise drops for every other channel immediately, so a flash sale can't sell the unit a marketplace order already took. The 412-versus-380 gap that causes cancellations and listing suppression never opens.
Can one OMS run D2C, marketplace, and quick-commerce orders together?
Yes. Orders from your own website, Amazon, Flipkart, Myntra, Meesho, and quick-commerce POs from platforms like Blinkit and Zepto all land in one queue on one record, with each channel's SLA clock already mapped. Your team works one screen instead of toggling 5-6 seller portals and rebuilding the truth in a spreadsheet every morning.
How does Fretron decide which warehouse fulfils each order?
The routing engine picks the node for each order based on proximity, live stock availability, the channel's SLA deadline, and shipping cost — set the rules once and every incoming order is routed automatically. This keeps the order off the far warehouse and avoids the ₹80-150 of avoidable delivery cost that the wrong node silently adds.
Can distributors and dealers place orders without calling our team?
Yes. Dealers get a branded self-service portal scoped to their account, where they place orders, track them, download invoices, and view their ledger — seeing the same record your ops team sees. It replaces the phone-and-WhatsApp ordering that ties up your team, and self-serve partners tend to reorder more frequently because there is no friction.
Does Fretron replace our ERP for order management?
No. Your ERP stays the system of record through pre-built connectors. Fretron runs the operating layer between the ERP and your sales channels — pulling every order into one queue, allocating against one stock truth, routing to the right warehouse, and tracking each channel's SLA — so order capture, stock, and delivery all read and write the same record.
Still have questions?
Talk to our team