For D2C founders and ops teams

You sold it twice — now you're cancelling one, and apologizing for it.

Stop overselling before the channel split does it again — one live stock number, reserved the instant an order confirms on any channel, so your D2C site, marketplace and quick-commerce listing can never sell the same unit twice.

See it on your own orders Talk to us

The engine has run fulfilment at scale in our manufacturing and LSP business. G2 4.4 Capterra 4.8

Already established and adding a channel? See /established-brands/.

D2C site sees 39
Marketplace order confirmed · 1
Quick-commerce sees 39
One live number reserved · instant
39 available across every channel
was 40
reserved 1
Marketplace order SKU AC-15W · qty 1
No channel can sell it now reserved at order-confirm

Illustrative — channels, figures and the order are a representative example, not a specific customer's. We'd rather show you than tell you — run your real orders through it live before you commit.

Sound familiar?

Three moments where your channels don’t agree on your own stock

A unit sold twice, a rating dinged, an afternoon lost to a spreadsheet. Three costs, one cause.

Three moments where a D2C brand’s channels don’t agree because stock isn’t reserved on one live record, and what each one costs.
The moment What goes wrong today What it costs
A marketplace order confirms for a unit already sold on your D2C site Stock isn’t reserved the instant an order confirms, so a second channel sells the same unit before anyone catches it A cancellation, a refund, and an apology you didn’t need to make
The cancellation trips the platform’s fulfilment-accuracy metric One missed order dents the score the marketplace uses to rank and suppress listings Listing visibility drops, and the seller tier you built slips
The same stock is sold from three channel logins One warehouse, three channels, no shared number — so nobody has the truth until someone opens a spreadsheet Hours lost reconciling by hand, every single week

The cost isn’t a feature gap — it’s stock that isn’t reserved on one live record the instant an order confirms. That’s the seam to land on first.

What it does

Stop the oversell, capability by capability

One live stock number reserved the instant an order confirms, the next channel connected in days on our pre-built connectors, and every graded return back on the number you sell from — all run live. We run it on your own orders in the demo.

One number, every channel

Reserved the instant an order confirms — no channel can oversell what’s already sold

Live

The unit is held the moment the order confirms — so your D2C site, marketplace and quick-commerce listing can’t sell the same piece.

Three channels feed one live stock number; an order confirms on one channel and reserves the unit for every channel at once A glass panel on a pale-cyan mesh. Three channel tiles — D2C site, Marketplace and Quick-commerce — each carrying a live quantity, are linked by thin hairline wires that converge into one central glass ledger island headed One live number, showing a single figure summed across the channels. An order confirms on the Marketplace channel for one unit; a highlighted route runs from that channel into the record, and the record's figure steps down by one, echoing out to the other two channels so they see the same lower number at once. The unit is reserved the moment the order confirms, so no channel can sell what's already gone. Quantities are a schematic example, not a specific customer's data.

One number, every channel

  • D2C site, Marketplace and Quick-commerce all read the same live number — 40 available.
  • An order confirms on Marketplace for one unit; the number steps down to 39 across every channel at once.
  • D2C site and Quick-commerce see the lower number immediately — neither can sell the unit that's gone.
  • The unit is reserved the moment the order confirms — there is no sync window for a second channel to slip through. Figures are illustrative.

No cancelling an order you already sold. No apologizing for a unit that was never really there.

This is the same reserve-at-confirm mechanism behind never overselling again — it runs inside OMS, on one record.

Live

Add a channel in days

Turn on the next marketplace or q-comm channel without a re-platform

Use case
The next marketplace or quick-commerce channel is where your growth is — but every new channel today means another login, another stock copy, another integration project.
Consequence today
You either delay the channel — and the revenue — or you add it and widen the very split that causes the oversell.
What Fretron does
The connectors are pre-built and we own them — a new channel connects in days and reads the same reserved-at-confirm stock number as every channel you already run.
Channel connections connectors: ours, pre-built
D2C site running LIVE
Marketplace connected D+3 LIVE
Quick-commerce connected D+2 LIVE
Your next channel switched on when you're ready
Quick-commerce connected · reads the same number added in days — no re-platform
Days = connecting a channel on our pre-built connectors. The full solution still lands in weeks — two different clocks, stated plainly. Day stamps are an illustrative example.

The next channel’s revenue doesn’t wait on an integration project — and adding it doesn’t widen the split.

LIVE — marketplace and quick-commerce connectors run today.

We build and maintain the connectors ourselves — when a channel changes its API, that’s our problem, not yours. We’d rather show you than tell you: see a channel connect on your own catalog.

Live

Returns, back to sellable

A graded return re-enters the live number the moment it’s checked back in

Use case
Returns come back every day — but between the doorstep and the shelf, a returned unit lives in nobody’s number.
Consequence today
Stock you own sits invisible and unsellable — or gets re-listed blind, ungraded, and turns into the next complaint instead of the next sale.
What Fretron does
Each return is received and graded on the same record your channels sell from — a sellable unit re-enters the live number the moment it’s checked in; a damaged one is held out, never re-listed blind.
Return · SKU AC-15W on the same record
  1. Received back at the warehouse
  2. Graded sellable · passed check-in
  3. Back on the number live stock 38 39
Graded damaged? held out of the number — never re-listed blind
Checked in · every channel sees 39 back on the record you sell from
Figures are an illustrative example, not a specific customer’s data.

No stock stuck in a reverse-flow limbo. No unit re-listed before anyone looked at it.

LIVE — shown on your own returns.

Bring a week of returns in the demo — we’ll walk one unit from doorstep to sellable on your own catalog, live.

Objections, answered

The pushbacks we hear from D2C founders — and the honest answer to each.

  • We’re small — is this overkill?

    Honestly: if you sell on one channel from one login, a spreadsheet still works. The moment a second channel sells the same stock, the oversell risk is structural — and for a small catalog, one suppressed listing hurts proportionally more. We scope to the channels you actually run, not an enterprise rollout.

  • We can’t take on a re-platform right now.

    So don’t re-platform. Land on one seam — stock reserved at order-confirm — in weeks, then add modules on the same record. No big-bang cutover, and your store front stays exactly where it is.

  • Will it cover our marketplace and quick-commerce mix?

    One live number across your D2C site, marketplaces and quick-commerce, each channel ring-fenced. The connectors are pre-built and run today — we run them on your own orders in the demo.

  • Can a newer name run our stock at our stage?

    We’d rather show you than tell you. Run your real orders through it live — watch the unit reserve at order-confirm before you commit a single channel.

Proof

The proof is your own orders — live, not on a slide.

The engine has run fulfilment at scale at some of India's largest manufacturers and LSPs — and we'd rather show you than tell you: see it live on your own data. On a D2C catalog, that means proving it on your own SKUs and channels.

Across our pipeline

We’re in build and pilot with consumer brands across our pipeline — brands selling direct plus marketplaces, each working to put every channel on one reserved-at-confirm stock number. Different catalogs, the same channel-split seam.

  • D2C site
  • marketplace
  • quick-commerce

Rated 4.4 on G2 and 4.8 on Capterra by verified reviewers.

G2 4.4/ 5 26 reviews Capterra 4.8/ 5

Rated by teams who run real order flows on it.

No pilot fee to find out. Bring a day of orders and your SKU list — we’ll show the unit reserve at order-confirm on your own orders, live, in the demo. Land on one seam in weeks, not a re-platform.

See it live

See your channels and your stock on one screen.

Bring your SKU list and a typical day of orders. We'll run the whole flow live — the unit reserving at order-confirm, on your own orders.

Book a demo on your data WhatsApp
  • Live in weeks
  • Your data, your call
  • No rip-and-replace

Priced 1:1 to your channels and order volume. Founding-partner terms for early brands.

An established brand adding a channel? See established brands →.

You bring · your SKUs + a typical day of orders

  • SKU AC-15W stock 40
  • SKU BT-220 stock 12
  • SKU HD-08 stock 2
A typical order Order #YB-4218 · 1 × SKU AC-15W · marketplace

You see · reserved at order-confirm, live

Order confirms #YB-4218 · marketplace
Every channel reads 40 39 reserved · instant · no sync window
D2C site · 39 marketplace · 39 quick-commerce · 39

What runs live

The whole flow runs live on your own orders — we'd rather show you than tell you.

Review build