Order management for consumer brands selling on Blinkit, Zepto and Instamart

Fulfil every Blinkit, Zepto and Instamart PO the way the platform now demands — accept, reject and allocate from your own panel.

Blinkit, Zepto and Instamart keep tightening the rules — accept/reject every PO in your own panel, allocate partially against a bulk order, book the slot, fulfil the large order in full. We run all of it live.

The brands feeling this most are at q-comm scale — fast-scaling D2C personal-care and consumer-durables brands — all hitting the same wall: their current system handles none of it. And several FMCG and apparel brands in our pipeline.

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See it run on your own orders See the q-comm mandate, capability by capability

The mandate

The four things quick-commerce now requires — and what most order tools do instead

Quick-commerce platform requirements versus what a D2C-first order tool does
The moment What the platform now requires What a D2C-first tool does
A bulk PO lands from a q-comm platform Accept/reject line-by-line in your own panel Forces all-or-nothing; no panel to reject short-dated or out-of-zone lines
You can ship part now, the rest tomorrow Allocate partially against the PO, commit the rest later Treats the PO as one block — fulfil whole or lose it
The platform issues a delivery appointment Book the slot, dispatch to it, hit the dock window Slot lives in an inbox; missed windows = rejected loads
It's a large order, not a single-unit parcel Fulfil the full quantity from the right location, in one go Built for one-unit-one-parcel; large-order bolted on, if at all

This is the single most common reason brands in our pipeline are switching — the single thing they name first. The D2C-first order tools most brands run were built for one unit, one parcel; the q-comm mandate landed on top of them.

What it does

The q-commerce mandate, capability by capability

Every primitive runs live and proven on real data today — and we run each of them on your own orders in the demo.

Live

Accept/reject every PO in your own panel

Use case
A PO arrives with lines you can't honour — short-dated, an unserved pincode, a quantity you don't have.
Consequence today
All-or-nothing: reject the whole PO and lose it, or accept the whole thing and take a fill-rate debit.
What Fretron does
Order-level accept/reject in your own panel, before anything leaves the warehouse.
Accept or reject each PO line in your own panel A glass purchase-order panel, PO-7731, marked Live, on a pale-cyan mesh. Three order lines, each with its own Accept and Reject control. The first two lines — SKU-2231 quantity 12 and SKU-4180 quantity 30 — are honourable, with Accept shown as a solid green button. The third line, SKU-7702 quantity 8, is flagged unserved pincode; its Reject control is emphasised and its Accept is dimmed, so just that one line can be rejected while the rest of the purchase order is kept. Nothing leaves the warehouse before you decide.

In your own panel, PO-7731:

  • SKU-2231, qty 12 — in stock — accept
  • SKU-4180, qty 30 — in stock — accept
  • SKU-7702, qty 8 — unserved pincode — reject just this line, keep the rest

LIVE — shown on your real orders.

Live

Partial allocation against a bulk PO

Use case
A PO lands for 500. 300 ready, 200 inbound; commit 300 against the PO, hold the balance to the same order.
Consequence today
The D2C-first order tools most brands run treat it as one indivisible block — over-commit (oversell) or under-fulfil (penalty).
What Fretron does
Allocate partially, commit what's available, keep the balance tied to the same order.
Partial allocation against a bulk PO One inbound purchase order for 500 units splits into 300 committed now and 200 held to the same order — 300 plus 200 equals 500, no oversell, no penalty.

One inbound PO for 500, allocated against one order:

  • Commit now — 300 — committed
  • Balance held — 200 — held to PO-Q8842, awaiting stock
  • 300 + 200 = 500 — one order, 0 oversold, 0 penalty

LIVE. Partial allocation runs live on your own orders in the demo.

Appointment / delivery-slot dispatch — live

Appointment / delivery-slot dispatch — live. A glass card on a pale-cyan mesh. On the left, a settled order row carries order id ORD-48217 and SKU-2231, qty 12. On the right, a delivery-slot grid of four windows — 09 to 11, 11 to 13, 13 to 15 and 15 to 17 — has the 13 to 15 window booked with a filled green dot. A connector runs from that booked slot to the order row, meeting at a node, captioned slot captured against the order. A live badge sits top-right; a footnote reads live.
Use case
the platform hands you a dock appointment; dispatch to that window or the load is rejected at the gate.
Today
the slot sits in an inbox; the warehouse never sees it tied to the order.
What we do
slot capture against the order, surfaced to the warehouse on the same record.
State
Live — we’ll run it on a real order in the demo.

Large-order allocation

Live

Large-order allocation from the right location

Use case A quick-commerce order is a full carton quantity that has to ship complete, from the one location that can actually fill it.
Today D2C-first tools were built for one unit, one parcel — so they split the carton across locations or short-ship it, and the order misses the fill-rate the platform expects.
What we do Allocate the full carton from the single location that can fulfil it in one go — no split, no short-ship. General allocation in OMS Quick-commerce-specific path live
State Live — the q-comm-specific large-order path runs on the named connectors. We’ll run it on a real order in the demo.
See how one stock number works
Full-carton allocation from the single location that can fill it whole An indivisible bulk PO of 144 units flows along one allocation wire into the single node (Bhiwandi, 144) that can ship it complete; two undersized nodes (Bhiwadi 90, Bengaluru 60) sit un-chosen and dimmed. Both the general allocation leg and the quick-commerce-specific connector leg are marked live.

The channels you sell on — connected, and ours to maintain.

  • Marketplaces Amazon (incl. Vendor Central / FBA)Flipkart (FBF)
  • Quick-commerce BlinkitZeptoInstamart
  • Storefronts ShopifyWooCommerceMagentoCustom storefront
  • Couriers DelhiveryShadowfaxBluedartEcom ExpressXpressBees

Our team owns and maintains these integrations — when a channel changes its rules, that’s our problem to fix.

Objections, answered

The pushbacks we hear — and the honest answer to each.

  • Our current OMS says it already does q-comm.

    The D2C-first tools most brands run were built for one unit, one parcel. The q-comm mandate (panel accept/reject, partial allocation, slotting, large-order) landed on top. The brands switching to us named theirs by name — handles none of it. We run the whole mandate live, and we show it to you on your own orders.

  • Incumbents promised us this before — and it never showed up.

    Fair — incumbents oversold you the moon and missed: told 1–2 weeks, delivered in six months. So we don’t pitch you a roadmap. We run it live on your own orders in the demo — panel accept/reject, partial allocation, slotting and large-order allocation, all of it, today.

  • Can we trust the q-comm build at our scale?

    We don't ask you to trust a brochure. Every primitive that matters — accept/reject-in-panel, partial allocation, slotting and large-order allocation — is live, and we run it on your own orders in the demo, on the named connectors. Reconciliation — tying payouts back to orders — is building now. The engine that runs it has handled fulfilment at scale at some of India's largest manufacturers and LSPs — put your own orders through it live and judge it yourself.

Proof

Why brands at q-commerce scale are switching to us

Rated 4.4 on G2 and 4.8 on Capterra.

4.4 on G2 (26 reviews) 4.8 on Capterra

We'd rather show you than tell you — run your real orders through it live before you commit.

Brands feeling the q-commerce mandate most — fast-scaling D2C personal-care and consumer-durables brands, and several FMCG and apparel brands in our pipeline — are moving to a system that runs the whole mandate live.

The real proof is your own orders. In the demo we run the whole mandate live — on a PO you bring, on the named connectors.

See it run on your own orders

See it live

See the q-comm mandate run on your own orders.

Bring a real PO. We'll run the whole q-comm mandate on your own orders, live.

Live on your data

The whole q-comm mandate — accept/reject in your own panel, partial allocation against a bulk PO, slotting, large-order allocation and the named q-comm connectors — runs live on your data. We'll show you, not pitch you a roadmap.

Connect a live channel in days. Land on your orders in weeks.

Three quick details so the demo runs on your reality:

Quick-commerce channels live
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Priced 1:1 — founding-partner terms.

No number on the page. We size it to your volume and channels on the call.

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