Add a sales channel in days — not an SI project per marketplace
Quick-commerce, a new marketplace, your own D2C store — every launch should be a connector you switch on, not another system stitched to the stack.
Fretron’s rails were built where logistics is hardest — 1M+ shipments a year, ₹10,000 Cr+ freight orchestrated for India’s biggest manufacturers
The board signs off on quick-commerce in a week — and the channel goes live two quarters later. That’s the integration tax: a connector quote from the SI, a seller panel your ops team has to learn, a stock feed carved out of the warehouse numbers, a returns process nobody mapped. By channel four, stock truth is split across four panels and a spreadsheet, and the same SKU shows in stock on Amazon and out of stock on your own store.
Fretron makes launching a new sales channel a configuration task: switch on a pre-built connector, map the SKUs, and sell against the same stock position as every other channel — before the seams start charging you in cancellations and suppressed listings.
How Fretron does this
Connectors, not SI projects
Marketplace SI quotes six weeks; map SKUs to one live count, sell today.
Runs beside SAP, not instead
Launch channels next to SAP; Fretron never asks to be your book of record.
Never oversells the new channel
Every listing allocates against one live inventory — oversell is blocked, not apologised after.
One queue, every channel's clock
Every channel's orders in one queue — each platform's deadline read off the record.
Returns that don't go missing
Amazon's window, Flipkart's categories, Myntra's rules — QC, restock, refund, tracked to the shelf.
Days
to add a channel — configuration, not a project
Every PO
on its channel's SLA clock — breaches flagged before penalties
1 queue
replaces a seller panel per channel
What our customers say
Fretron has saved us around Rs. 3 Crore by providing 100% tracking & significant reduction in detention claim & late delivery costs.
Ashish Kumar
Sr. DGM Logistics
Fretron's our go-to tech solution. It's reduced SKU-level delivery discrepancies and increased shipment visibility. It has greatly improved our on-time dispatches with the load-builder (90% quicker order management). Highly recommended team and product to work with!
Sanjay Sarkar
GM - Logistics & Warehousing, VMart
Fretron's solutions have streamlined our logistics processes, significantly enhancing efficiency & reducing delays. The automation & real-time visibility have transformed our operations & greatly improved customer satisfaction!
Dilshad Bakhsh
Head of Logistics & PPC
Our credentials
Earned on Fretron's freight rails — India's biggest manufacturers and 3PLs run them today.
See this outcome
on your own operation.
A 30-minute walkthrough mapped to your flows, channels, and systems — not a generic feature tour.
Book a demo on your channel stack