Five panels, five logins, one analyst gluing CSVs
Five panels, five versions of the truth, one analyst gluing them.
Marketplace integration · for D2C & omnichannel brands
Marketplace integration that's already built — Flipkart, Amazon, Myntra, Meesho, and quick-commerce live in days, not an SI project per channel
Five channels usually means five seller panels, five bills — ₹4L a year in glue — and a CSV bridge that breaks during sale season. Fretron docks each channel into one record: orders in, stock out, returns back.
Illustrative — figures and ids are an example, not a specific customer’s data.
From dealer networks to the doorstep — built on rails that moved 1M+ shipments a year for India’s biggest manufacturers
Proof
Rated by the teams who run on it
The proof is your own data: in a demo we connect a channel and run one day of your real orders through it on one record — one stock number published to every marketplace, before you commit.
Before / after
Every channel wired separately is its own project
Five seller panels and a CSV bridge — or one record every channel docks into. The difference shows up at 11 PM on sale night.
Orders in, stock out, returns back — one record
What it does
Sell on every channel without running five seller panels
Each channel docks onto a connector Fretron already maintains — then orders, stock, and returns run on the same record the rest of your operation reads.
Dock a channel
Connectors, already built
A new channel docks in days — no SI quote, no quarter-long project.
One number
Every listing reads one count
No copy to sync — each listing reads the one live count the warehouse posts.
One queue
Orders pulled, acked, tracked
Every order lands in one queue, acked inside each platform’s window.
Set per channel
Return policy, per marketplace
Amazon’s window, Flipkart’s rules, Myntra’s try-and-return — applied without anyone memorizing them.
Beyond the standard cart
The channel shapes a CSV bridge can’t carry
Marketplaces, quick-commerce POs, and your own storefront don’t behave alike. The connectors absorb the differences so your queue doesn’t have to.
Quick-commerce POs
Blinkit and Zepto send bulk POs, not cart orders — per-line accept, partial allocation, and slot booking run in your own panel.
Your D2C storefront
Shopify and WooCommerce carts land in the same queue as marketplace orders — one allocation, one stock number.
Sale-night volume
The connector holds through the spike a CSV bridge breaks under — stock keeps publishing while the sale burns.
The next platform
JioMart, Ajio, or whatever launches next — your routing and stock rules apply the day it connects.
Outcomes
What teams see
Locked
Stock reserved at order-confirm — no channel sells another's unit
80%
Less manual marketplace management effort
99.5%
Inventory accuracy across channels and warehouses
Every
SLA clock tracked, with escalation before breach
1
System replacing 5-6 seller portals
Targets typical of Fretron deployments — confirmed on your own channels in the pilot.
Works with your channels — and the stack behind them
Official seller APIs on the channel side; your warehouse, couriers, and ERP on the other — all reading the same record.
Amazon & FlipkartMyntra, Meesho, JioMart & AjioBlinkit & Zepto quick-commerce POsShopify & WooCommerceCouriers & aggregatorsYour ERP & accounting
Explore what the channels dock into
Every channel docks onto one record — the order queue it lands in, the stock number it publishes, and the returns that ride back.
See it by industry →See your channels dock into one record
Bring your channel list — we’ll show orders, stock, and returns from each one landing on the same record.
Book a demo on your channel stackFrequently asked questions
Which marketplaces and channels does Fretron integrate with?
Fretron has pre-built connectors for Amazon, Flipkart, Myntra, Meesho, JioMart, and Ajio, plus Shopify and WooCommerce for your D2C store and quick-commerce POs from platforms like Blinkit and Zepto. They link to your seller accounts via official APIs — no custom API work, no middleware vendor, and a new channel goes live in days rather than a separate integration project per channel.
How does Fretron stop overselling across connected channels?
Inventory publishes to every connected channel from one stock truth — the same ledger your warehouse posts to. When stock moves anywhere in your network, every listing reflects it within minutes, so the marketplace never sells a unit the warehouse doesn't have. That's the sync that keeps cancellations, account-health penalties, and listing suppression from ever starting.
Does our team still have to log into each seller portal to accept orders?
No. Orders from every marketplace are pulled automatically and acknowledged within each platform's required window, with tracking updates pushed back. They land in one queue on one record, ready for allocation and shipping, so your team works one screen instead of logging into five or six seller panels to accept and update orders.
How does Fretron handle different return policies per marketplace?
Each channel's return window, pickup requirement, and refund timeline is applied automatically — Amazon's 30-day window, Flipkart's category rules, Myntra's fashion flows — so compliance happens by default instead of someone remembering the rules. The return posts back to the same record the forward order rode out on, keeping the loop on one rail.
How long does it take to add a new sales channel?
Adding a marketplace or D2C channel is a one-time connection, typically live in days, not a multi-week SI project. Your existing routing logic and inventory rules apply to the new channel automatically, so you retire integration glue one bill at a time instead of running a fragile CSV bridge that breaks during sale season.
How is this different from a middleware vendor or an SI integration project?
A middleware or SI route treats every channel as custom work: a scoping call, a quote, a build measured in months, and glue that becomes yours to maintain when a marketplace changes its API. Fretron’s connectors are already built, and we own and maintain them — connecting a channel takes days, while your full rollout is honestly measured in weeks, not quarters. When a platform changes its API, that is our maintenance work, not your change request.
Still have questions?
Talk to our team