Warehouse management system (WMS) · for consumer brands

A warehouse management system that reads the same record as your orders — 99.5% pick accuracy, and a count your channels can trust

Paper-based warehouses run at 95-97% accuracy — each wrong order costs ₹500-1,500 in reverse logistics. A warehouse-only count is how an OMS says 412 while the shelf says 380. Fretron posts every pick to the record orders run.

Warehouse · on the record orders run one record
AC-15W shelf 380 = book 380 matched ✓
Allocation reads it Marketplaces read it Finance reads it
pick scanned · posts to the record live channels read the warehouse’s count
Illustrative — figures and bin ids are an example, not a specific customer’s data.

From the warehouse shelf to the doorstep — built on rails that moved 1M+ shipments a year for India’s biggest manufacturers

VMartExideBrilliant PolymersVolvoWelspunBajajKIAAmara RajaJindal Steel & PowerCenturyPlyNandan PetrochemJubilant Ingrevia

Proof

Rated by the teams who run on it

Rated 4.4 on G2 and 4.8 on Capterra by verified reviewers.

The proof is your own data: in a demo we run one day of your warehouse flow on the same record as your orders — pick to pack to dispatch — so you see the count your channels can trust, before you commit.

Before / after

Paper GRNs, a supervisor’s memory, and a count nobody else can read

A count kept on paper is a count the rest of your stack can’t see — that’s how an OMS says 412 while the shelf holds 380. Scans post to the record instead.

Before

Picking from memory, counting on paper

The count lives on paper and in one person’s head — so every other system guesses.

After

Every scan posts to the record your orders run on

the count your channels trust

What it does

Every scan posts to the record your orders run on

Put-away, picking, counting and cross-dock all write the same record — so the shelf's number is the number every channel sells against, shown on your own flow in a demo.

Picking

Not a treasure hunt

Wave planning and optimized pick paths get 99.5% accuracy, not a supervisor's memory.

One record

A count your channels trust

Every pick, put-away and count posts to the record your orders run on.

Cycle counts

Counts that don’t stop work

Zone-by-zone counts flag variance in seconds — book and shelf stay matched.

Cross-dock

Never touches a shelf

Fast-moving inbound goes dock to dock — and posts straight to the order record.

Why it holds

Scans post to the order record — not a warehouse-only count

A standalone WMS keeps its own count and syncs it out on a timer — a copy that can drift. On Fretron a scan is a posting to the order record itself, so there is no warehouse-only number to reconcile.

The messy cases

Built for the warehouse shapes one building never contains

Real stock lives across sites, partners, and part-built kits. Every scan still posts to the one record.

Multi-warehouse

Every site posts to the same record — one count per SKU per location, and transfers move stock without losing it.

FBA + 3PL nodes

Stock sitting in FBA or a 3PL is a node on the same record — counted and allocated like your own shelf.

Kitting & bundles

A bundle sells as one SKU and picks as its components — the scan posts both sides, so neither count drifts.

The returns dock

A return scanned at the dock posts back to its forward order — graded, restocked, and sellable on the same record.

Outcomes

What teams see

99.5%

Pick accuracy with scan-verified picking

40%

Faster order-to-ship

30%

Lower warehouse labor cost

Live

Stock visibility — every zone and bin, as it moves

Cycle

Counts run alongside work — no shutdown days

Targets typical of Fretron deployments — confirmed on your own warehouse flow in the pilot.

Works with your scanners, channels and ERP

Handhelds guide every step; the record posts to the tools you already run — your ERP stays the system of record.

Barcode scanners & handheldsMarketplaces & storefrontsYour order channelsCarrier label generationYour ERP & finance

Explore what runs on the same record

Every scan posts to the record your inventory counts on, your orders sell against, and your control tower watches.

See it by industry →

See your warehouse post to the record your orders run on

Bring one day of orders and your current count — we’ll show the scan-to-bin flow and the count every channel would read, on your own numbers.

Book a demo on your warehouse flow

Frequently asked questions

How does Fretron's WMS reach 99.5% pick accuracy?
Picking is scan-verified at every step — scan the bin, scan the item, confirm the quantity — and packing stations validate every item against the order before sealing. That replaces paper-and-memory picking that runs at 95-97%, where each wrong order shipped costs ₹500-1,500 in reverse logistics. Carrier labels generate automatically, so there's no manual AWB entry or label mismatch.
How does a warehouse count stay in sync with our sales channels?
Every pick, put-away, and cycle count posts to the same record your orders run on, so allocation, the marketplaces, and finance read the warehouse's count in real time. A count that lives only inside the warehouse is how an OMS ends up showing 412 while the shelf holds 380 — Fretron closes that gap by making the warehouse's truth the shared truth.
Can Fretron run cycle counts without shutting the warehouse down?
Yes. Counts run continuously in the background by zone, velocity class, or value — fast-moving SKUs counted more often — with variance flagged within seconds and auto-adjustment workflows. Book stock and physical stock stay aligned without the quarterly shutdown, so the number your channels sell against is the number actually on the shelf.
Does Fretron support cross-docking for fast-moving goods?
Yes. For time-sensitive stock, cross-docking routes inbound directly to outbound staging and skips storage entirely — dock to dock in hours instead of a store-pick-pack cycle. Damaged-goods quarantine keeps defective units separate, and return inspection at receiving lets only sellable stock re-enter active bins.
How fast can new warehouse staff become productive on Fretron WMS?
The system guides every step on a handheld — system-suggested put-away bins by velocity class and optimised pick paths — so new staff follow the screen instead of learning the supervisor's memory of where things are. That lets a team handle higher volume without a proportional headcount increase, with new staff productive from day one.

Still have questions?

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