Inventory software for quick-commerce, dark-store and online-grocery operators

Stop overselling stock that isn’t really at that node — and hit the promise from the node that actually has it.

For operators fulfilling online orders from many stores or dark-stores on a tight window. When stock reconciles on a sync interval, the number on the app is already stale by the time the order lands — so you oversell. One live number, updated the moment the order confirms, doesn’t.

See it on your own nodes Talk to us

The engine has run fulfilment at scale at some of India's largest manufacturers and LSPs. G2 4.4 Capterra 4.8

Selling ON quick-commerce, not running the nodes? See quick-commerce fulfilment for brands.

Fulfil for other brands as a 3PL? See /for-lsp/.

Illustrative — nodes, figures and the order are a representative example, not a specific customer's. One live stock number across every node, routing to the nearest node that has it, and the rider handoff within the promise window are live today — we prove it on your own nodes on the demo.

Where it breaks today

The three moments in a shift where you oversell or miss the window

When store stock, online orders and rider dispatch live in separate systems, the promise window is the first thing to go.

Three moments in a shift where running store stock, online orders and rider dispatch on separate systems costs a quick-commerce operator the promise window, and what each one costs
The moment What goes wrong today What it costs
An online order lands on a 3-hour — or sub-30-min — promise Store stock, the order and rider dispatch sit in separate systems, so nothing routes to the nearest node that actually has it The promise slips — a cancellation, a penalty, a customer who doesn’t reorder
Stock is split across dozens of stores and dark-stores No single live number per node, so online over-commits a unit a store has already sold off the shelf An oversell at your busiest node — a refund and a rating hit
A rider is waiting and the order still needs picking The last-mile panel can’t see the live pick state, so dispatch and the floor are guessing at each other Idle riders and a missed window — last-mile capacity you paid for, burning

One live number per node — updated as orders confirm, not reconciled on an interval — closes all three — see it on your own nodes below.

What it does

Run the operation, capability by capability

One live stock number across every node, pick and rider dispatch on one timeline, multi-seller isolation and the q-comm operational mandate — slot-aware fulfilment, partial allocation and the named marketplace connectors — all run live on your own nodes.

Live

Never oversell a unit a node already sold

One number, every node

Use case
An online order lands on a tight promise window, and the stock for it is split across dozens of stores and dark-stores.
Consequence today
With store stock, orders and dispatch in separate systems, online over-commits a unit a store already sold — an oversell at the busiest node, a refund and a rating hit.
What Fretron does
Store stock, online orders and delivery sit on one live record, so every node shows a single number you can trust. An order routes to the nearest node that has the unit — and the unit is reserved the moment the order confirms, so two channels can't sell the same piece.
One live stock number across every store and dark-store; an order routes to the nearest node that has the unit Five store and dark-store node tiles on a pale-cyan mesh show their live store stock — 12, 0, 7, 3 and 9 units. Thin hairline wires converge from all five nodes into one central glass ledger island headed Live stock, showing a single live number of 31 across every node, with a green Live pill that marks the product capability. An incoming order pin routes along one highlighted line to the nearest node that actually has the unit, skipping the dimmed sold-out node that shows 0; a rider then leaves that node on the last mile toward a promise-window clock marked three-hour. The unit is reserved the moment the order confirms, so two channels cannot sell the same piece. Quantities are a schematic example, not a specific customer's data.

One live stock number across every node:

  • Store, 12 units; Dark-store, 9; Dark-store, 7; Store, 3 — and one Store at 0, sold out and skipped.
  • One live record sums them to 31 across every node — a single number you can trust.
  • The order routes to the nearest node with the unit; a rider runs the last mile inside the promise window.
  • The unit is reserved the moment the order confirms — two channels can't sell the same piece.

No cross-node oversell. No “in stock online, gone in the store.”

LIVE on your own nodes.

National omni-grocery operators fulfil online orders across dozens of stores on a three-hour promise — exactly the store-stock-plus-orders-plus-delivery seam this card brings onto one live record. We prove it on your own nodes.

Pick and rider dispatch on one timeline

Live

“An online order lands on a 3-hour — sometimes sub-30-minute — promise, and the pick at the node and the rider going out are tracked in two different places.”

The store or dark-store pick and the last-mile dispatch run on the same record, sequenced to the promise window — so the rider goes out the moment the order is picked, not after a hand-off between systems.

The pick at the node and the rider dispatch run on one timeline, sequenced to the promise window A glass panel on a pale-cyan mesh. Behind the main timeline, a faint ghosted second lane shows the same job split across two systems: a pick blip early, then a long gap, then a much later rider blip. In front, one solid timeline carries two adjacent beats on the same record: first the store or dark-store pick beat, then immediately the rider dispatch beat with a generic two-wheeler glyph, with no gap between them. The timeline lands inside a promise-window clock tile on the right, with a quiet green within-window mark. The figures are illustrative, not a claimed customer service level.

Pick and dispatch on one timeline

  • The node pick and the rider dispatch are two adjacent beats on the same record
  • The rider goes out the moment the order is picked — no hand-off between systems
  • The sequence lands inside the promise window. Figures are illustrative, not a claimed service level

Fewer idle riders, fewer missed windows — the promise is hit from the node that actually has the stock.

Run your real orders through it live before you commit.

The q-comm operational mandate, from the operator side — slot-aware pick, partial allocation across nodes, the named marketplace connectors and large-order handling, live on your nodes

The q-comm operational mandate, operator side — slot-aware pick, partial allocation across nodes, the named marketplace connectors and large-order handling, live on your nodes. A glass card on a pale-cyan mesh, all in the live green register. On the left, an online-order row ORD-48217 at dark-store DS-07 is picked to an appointment slot 11:00 to 14:00, and a second order ORD-48219 of quantity 40 is partially allocated across two nodes — 25 from DS-07 and 15 from DS-12 — with the large order taken in full. On the right, three named marketplace connectors — Blinkit, Zepto and Instamart — are each wired into the live node record, every one confirmed with a green check. Every row and marker is green and confirmed. No freight elements and no separate rider or last-mile glyph appear.
Use case
“Our nodes have to honour appointment slots, allocate part of an order when one node can’t fill it, take the large orders, and post it all back to the marketplace channels — inside the promise window.”
Live on your nodes today
Slot-aware pick, partial allocation across your nodes, large-order handling and the named marketplace connectors — Blinkit, Zepto and Instamart — run live on one record.
What it costs
A missed slot or a rejected large order is a penalty, a slipped promise window and a churned customer — on volume your nodes move every hour.
Proof
National omni-grocery operators run a three-hour promise across dozens of stores — the slot-aware pick is built for exactly that operator shape. B2B-qcom enablers in our pipeline are on the slot / partial-allocation / large-order mandate.
State
Live — see it on your own orders in the demo.

Capability 04 · Multi-seller isolation

Live

Every seller, walled off

We run a marketplace where dozens of sellers and brands fulfil through us, and we need every seller’s stock ring-fenced — never bleeding into another’s.

What we do
Every seller gets its own ring-fenced stock — live and synced on its own line, walled off from the next.
Consequence
One online order draws down the stock of just the seller it belongs to — a unit one seller already committed can’t be sold out from under another. No cross-seller oversell, no end-of-day reconciliation.

Running live for multi-seller q-comm operators in our pipeline — many sellers’ inventory kept isolated and synced on its own, on one platform. Built for marketplace and B2B-qcom enabler operators.

Multiple sellers, each with isolated live stock, inside one platform A glass card on a pale-cyan mesh. Three seller lanes sit side by side inside one platform frame — Seller S1 with 128 units, Seller S2 with 64, Seller S3 with 212 — each walled off from the next by a divider with a small lock marker, so no stock crosses between sellers. An online order enters just the middle lane (S2), drawing it down from 70 to 64, while the neighbouring lanes’ numbers stay untouched. Each lane carries its own “in sync” tick. All three lanes rest on one continuous platform base-rail labelled “One platform”. The per-seller figures are an illustrative example, not a specific customer’s data.

One platform — every seller walled off:

  • Seller S1 — stock isolated 128, unchanged
  • Seller S2 — an online order draws down just this lane 70 → 64
  • Seller S3 — stock isolated 212, unchanged

No cross-seller oversell — neighbours stay untouched, synced on its own

Figures are an illustrative example, not a customer’s data.

Powered by Fretron

Every brand you fulfil sees Fretron on the panel

An upside as you grow

We run our own q-comm operation and fulfil for a growing roster of brands — every order we ship is a brand’s promise we’re keeping.

What this becomes
Run the operation on Fretron and the operator becomes a distribution surface: each brand you fulfil works the same live record — node stock, the promise window, pick and rider — and sees Fretron on the panel that runs their order.
The upside
The more brands you fulfil on one record, the more the operation is worth as a surface — onboarding a new brand is configuration on the record you already run, not a new integration project.

B2B-qcom enablers in our pipeline that fulfil bulk q-comm orders for a roster of brands.

This is an upside, not a shipped co-brand feature. The live record across every brand you fulfil runs today — that is what the flywheel rides on — while the panel surfacing is an arc we build with you as your brand roster grows. We’ll show you the record live and tell you straight what is here today versus what we grow into next.

Fulfil for other brands as a 3PL?

Objections, answered

The pushbacks we hear from operators — and the honest answer to each.

  • We're not a 3PL — we run our own q-comm operation.

    Exactly — this is built for the operator who runs the op, not for a 3PL fulfilling someone else's. One live record across your own nodes, pick and last-mile — your stores, your dark-stores, your riders, your promise. (If you also fulfil for other brands, that’s the 3PL pattern — see /for-lsp/.)

  • Can it hit our sub-30-min or 3-hour promise?

    The order, the node's stock, the pick and the rider sit on one record — so an order routes to the nearest node that actually has it, the pick and last-mile dispatch sequence to the promise window, and you stop losing the slot to a hand-off between systems.

  • Multi-node oversell is our nightmare.

    One live number per node, reserved at confirm — the moment an order's confirmed, the unit is held against it, so online can't over-commit a unit a store already sold. No cross-node oversell slipping through a sync window.

  • Are your q-comm connectors live?

    Straight answer: the operator-side primitives — partial allocation and slot-aware fulfilment — and the named marketplace connectors all run live, and we run them on your own orders in the demo. You see the live state on your own data, never handled.

Proof

Built where the promise window is real.

We've built this for operators running online orders across many stores and dark-stores — and because consumer brands are newer ground for us, we prove it on your own nodes, not a slide.

Marquee operator pattern

National omni-grocery operators

National omni-channel grocers fulfil online orders from dozens of stores on a three-hour promise. The bottleneck is store stock, orders and delivery living in separate systems — so a unit a store already sold gets over-committed online, and the slot slips. That's the gap Fretron is built to close: store stock, orders and last-mile on one live record, so every order fulfils from the nearest node that actually has it. Operators of this shape are evaluating Fretron for exactly this.

dozens of store nodes 3-hour promise window

We'd rather show you than tell you — run your real orders through it live before you commit.

Across our pipeline

Beyond these, we're in build and pilot with:

  • B2B quick-commerce enablers

    store stock, last-mile and delivery cost on one stack for bulk quick-commerce fulfilment.

  • Emerging dark-store operators

    running orders, warehouse and dispatch on one record instead of two disconnected systems.

  • Multi-seller marketplace operators

    each seller's stock walled off and synced on its own, so one seller's node can't over-commit another's.

B2B-qcom enablers and emerging dark-store operators across our pipeline.

Rated 4.4 on G2 and 4.8 on Capterra by verified reviewers.

4.4 on G2 (26 reviews) 4.8 on Capterra

The honest proof is the one on your own operation: bring a live order and your node list, and we'll show nearest-node fulfilment and the promise window — live, on your nodes.

See it on your own nodes

See it live

See it on your own nodes and a real promise window.

Bring a live order and your node list. We'll show nearest-node fulfilment and the promise window, live — running the whole flow on your own orders.

Book a demo on your data WhatsApp
  • Live in weeks
  • Your data, your call
  • No rip-and-replace

Priced 1:1 to your nodes and order volume. Founding-partner terms for early operators.

Fulfil for other brands? See 3PL / last-mile fulfilment →.

Live demo artifact: an online order fulfilled from the nearest node that has the stock, picked and dispatched to a rider within the promise window A three-panel demo. You bring a node list — three de-identified dark-store and store nodes — and one live online order on a promise window. You see the order routed to the nearest node that actually has the stock, with one live stock number per node and no cross-node oversell, then picked and handed to a rider on one timeline, sequenced to the promise window shown as time left. A legend lists what runs live — the named q-comm connectors, slot and appointment fulfilment, partial allocation and large-order handling all run on your own orders in the demo.
Review build