Order Management System (OMS)

Start with orders. Add the warehouse and delivery on the same record.

Your ERP was never built to run marketplaces and quick-commerce. So begin where the pain is loudest — order management — and grow the rest of the operation on one record, beside your ERP, not instead of it.

No rip-out, no big-bang cutover — each module you add already reads the record the last one wrote.

Book a demo on your own data Start with order management
Shopify 1,2401,239 UNITS Amazon 1,2401,239 UNITS Flipkart 1,2401,239 UNITS Blinkit 1,2401,239 UNITS order controls AVAILABLE 1,2401,239 UNITS · ALL CHANNELS Order confirmed locked on order-confirm the number ticks to 1,239, across channels, at once Illustrative — channel names are a brand’s own stack; the figure is not a specific customer’s.

The jobs it does

The jobs it does

  • Stop overselling across channels

    One stock number across every channel; stock locks at order-confirm, the count drops everywhere at once.

    Live today — one stock number, locked at order-confirm.

  • Fulfil quick-commerce the way platforms now demand

    Accept/reject in your own panel and allocate partially against a bulk PO — the order-level controls quick-commerce now requires.

    Live today — quick-commerce order controls, detailed in §3.3.

  • Get every channel live in days — and keep it live

    We own and maintain the integrations, not you — so a new channel connects in days, and stays connected.

    Channel onboarding takes days; the full solution lands in weeks — two clocks we never blur.

Where you start

Order management is the first module. Here is what it does.

These are the jobs order management runs live on your own data from day one — accept/reject-in-panel, partial allocation, appointment/slot dispatch and the named connectors. Each one opens a doorway down into the capability it belongs to, so you can go deeper before you add the next module.

Live

Sell everywhere without overselling

Use case
A flash sale, channels seconds out of sync, two customers buy the last unit, one order cancelled, the listing takes the hit.
What it does
Stock locks at order-confirm; on-hand/listed/in-transit merge into one available number pushed in minutes; ring-fence each channel.
Consequence
No sync-window cancellations, no rating drop, no oversell to claw back.
One available stock number across every channel, locked at order-confirm A glass inventory ledger on a pale-cyan mesh. On the left, four sales channels — D2C site, Amazon, Flipkart and Retail or general trade — each read the same available figure, 372, for SKU AC-15W, synced four seconds ago. Static wires converge them into one ledger island on the right. The ledger shows on-hand 380 and available 372 as distinct columns; an order was just confirmed, locking one unit, so available drops across every channel at once, marked with a green lock. A green pill reads: every channel reads this number.

One available number for SKU AC-15W, read by every channel:

  • D2C site — available 372
  • Amazon — available 372
  • Flipkart — available 372
  • Retail / GT — available 372
  • On one ledger, on-hand 380 and available 372 are distinct columns — the moment an order is confirmed the unit locks and available drops across every channel at once.

Shown on your real orders.

High-ASP durables brands (a single oversell stings) and electronics sellers (every oversell from a sync lag costs real money) are in our pipeline.

Live

One record for on-hand, listed and in-transit

Use case
Your current tool shows physical and virtual bundles separately, and nobody trusts the number.
What it does
One record per SKU, with bundles and kits resolved against their real components.
One record per SKU — on-hand, listed and in-transit resolve to one available number A glass record panel on a pale-cyan mesh, headed by the SKU id SKU-4412 with a green Live pill. Three input rows show On-hand 18, Listed 12, and In-transit 6; the Listed row notes a bundle that is one listing equal to three components, resolved against its real components. Thin hairline wires converge from the three rows into one resolved tile on the right, labelled Available, one record, showing a single resolved figure of 26 derived per SKU — a ring-fenced available number, not a sum of the inputs. A caption reads: on-hand, listed and in-transit resolve to one number per SKU.

One record — SKU-4412:

  • On-hand 18
  • Listed 12 — bundle 1 = 3 components, resolved against its real components
  • In-transit 6

Available 26 — one record per SKU

One figure to trust — no manual pre-sale check.

Retailers whose incumbents showed physical and virtual bundles separately come to us to merge them into one number.

Live

Quick-commerce order controls

Use case
Blinkit, Zepto and Instamart expect accept/reject-in-panel, partial allocation, appointment slots — and the D2C tool does none of it.

Live today

  • Order-level accept/reject in your own panel
  • Partial allocation against a bulk PO
  • Appointment/slot dispatch
  • Connectors — Blinkit · Zepto · Instamart
Quick-commerce order controls — live today A glass purchase-order panel, PO-7731, on a pale-cyan mesh, carrying a green Live indicator. An order line, SKU-2231 quantity 12, has a solid green Accept control and an outlined Reject control, marked Live; a partial-allocation bar for a bulk purchase order shows 200 ordered, 120 allocated now and 80 held, also marked Live; and a row of live chips covers appointment/slot dispatch and connectors for Blinkit, Zepto and Instamart shown as plain text labels. Every block carries the green Live mark.

Live today

  • Order-level accept/reject in your own panel
  • Partial allocation against a bulk PO — ordered 200, allocated 120, 80 held
  • Appointment/slot dispatch
  • Connectors — Blinkit · Zepto · Instamart

Run quick-commerce on order-level controls instead of bending a D2C flow.

Fast-scaling D2C brands are switching on this gap.

Incumbents pitch a roadmap — this runs live on your own orders in the demo.

BUILDING NOW · PARITY

Line-level reconciliation

Use case
You match marketplace payouts to orders by hand each month.
State
Line-level matching is building now — payouts reconciling to orders line by line, so the manual grind goes away. We’ll walk you through where it stands on the demo.
Why it matters
Table stakes for us, not the pitch — most brands move on overselling or quick-commerce and treat this as the tiebreaker.

Why it holds

Why the number never drifts

Every stock number on this page so far has been true because of one structural fact — the order is born on the record at order-confirm, not synced in from a channel after the fact.

Born here Order #YB-4218 confirmed · stock locked Available 372
the order's one origin
D2C storefront ✓Available 372
Marketplace listing ✓Pushed at confirm
Quick-commerce panel ✓Pushed at confirm
Warehouse view ✓Locked · 372

The order is born on this record — stock locks at confirm, every surface you run reads the result live, and marketplace panels get the push at confirm, not a nightly batch.

Deep dive: how one stock number stays true across every channel →

The channels you sell on — and the team that keeps them connected.

Every channel here is connected, and ours to maintain — our team owns and runs the integrations, so onboarding new channels is our job, not yours. Quick-commerce runs live on the same footing: the named connectors, partial allocation, accept/reject-in-panel and slot-booking all work today.

See every integration

Proof

The proof is your own stock number — live, on your data.

Rated 4.4 on G2 and 4.8 on Capterra.

4.4 on G2 (26 reviews) 4.8 on Capterra

The engine is proven at some of India's largest manufacturers and LSPs — and we'd rather show you than tell you: a demo on your own data, not a logo wall.

We don't lead with a logo wall. In the demo we load your channels and your catalogue, and show you the one honest stock number lock as it happens — every oversell from a sync lag, caught on your own orders. We run the whole flow live on your data — no slideware, no maybes.

See your stock number lock on your own data

Frequently asked questions

How does Fretron keep one stock number across D2C, marketplaces and quick-commerce?
Every channel — your Shopify storefront, Amazon, Flipkart, Myntra and quick-commerce platforms like Blinkit, Zepto and Instamart — allocates against the same record. The moment one channel confirms an order, every other channel sees the new available-to-sell count. There is no overnight sync window where two channels both think the same unit is theirs.
How does Fretron stop overselling during a flash sale or marketplace spike?
Stock is locked at order-confirm, not at dispatch. As soon as a buyer checks out on any channel, that quantity is reserved against the one record, so a sale on your D2C site can't sell what a marketplace order took a minute earlier. You stop cancelling confirmed orders, and your marketplace fill-rate and seller ratings stay protected.
Can Fretron route each order to the right fulfilment node automatically?
Yes. Orders are routed channel-aware — by where stock actually sits, courier serviceability for the buyer's pincode, and which node (your warehouse, a 3PL, or a dark store) can fulfil fastest. Quick-commerce POs with appointment or slot windows are handled in the same queue as marketplace and D2C orders, against one stock truth.
How does Fretron handle returns, RTO and NDR for Indian e-commerce?
The record keeps going past dispatch. NDR cases are worked with buyer follow-up, RTO and customer returns come back through QC, and cleared units are restocked as sellable on the same record — so the returned piece is available to sell again instead of being lost in a reconciliation gap between your courier and your stock sheet.
Which sales channels and couriers does Fretron connect to?
Fretron connects your own channels — D2C storefronts, Amazon, Flipkart, Myntra and quick-commerce platforms — and your courier and 3PL partners for label generation, AWB tracking and delivery status. We own and maintain those connectors, so a marketplace API change is our problem to fix, not yours.
Does Fretron replace our ERP, or does it sit on top of it?
It sits on top. Your ERP — SAP, Oracle or Tally — stays the system of record, with bidirectional connectors. Fretron runs the operating layer between the ERP and your sales channels: orders, one stock number, routing and returns on one record. Most brands start with order management and add the warehouse on the same record as they grow.

Still have questions?

Talk to our team

See it live

See one honest stock number on your own data.

Bring your channels and a recent order. We'll load your own catalogue and show the oversell get caught, live — on your data, not a deck.

Book a demo on your data WhatsApp
  • Live in weeks
  • Your data, your call
  • No rip-and-replace

Priced 1:1 — founding-partner terms for early brands.

One honest stock number on one record across every channel A live order on one record. The stock locks at order-confirm and resolves to one number across every channel, so an oversell from a sync lag is caught the moment it would happen instead of after it ships.
Illustrative — we lock the number on your own catalogue and channels in the demo.
Review build