Fulfillment platform for established consumer brands

Add the channel your board committed to — without breaking the part of the business that already works.

For established and household brands adding D2C, marketplaces and quick-commerce on top of general and modern trade: it runs beside your ERP, not instead of it — one live stock record, so what every channel can sell is the same number the warehouse actually has.

See it on your own SKUs and stores Talk to us about your channel mix

Rated 4.6 on G2, 4.8 on Capterra. Proven at some of India's largest manufacturers and LSPs.

Stores, warehouse and channels resolving to one live stock number Left: three store nodes and one warehouse node, each with its own unit count, joined by hairline cyan wires that converge into a single glass ledger tile on the right. The tile shows one live "Available" figure of 1,284 units with a live-in-one-place badge. A channel strip beneath — GT, MT, D2C, Marketplaces — reads from the same number. The arithmetic of the four source counts sums to the one resolved figure.

Sound familiar?

Three moments where running two systems quietly costs you

Three moments where running two systems for orders and the warehouse goes wrong, and what it costs
The moment What goes wrong today What it costs
A web order could be filled from a nearby store Store stock and online stock live in separate systems A sale lost, or shipped from far away — slower, costlier
GT, MT and D2C all draw from the same stock No channel ring-fence; online over-commits distributor units Cancellations on one channel, dead stock on another
You pay for, and reconcile between, two tools OMS and the warehouse run on separate systems An ops headcount stitching them; the integration that keeps breaking

At your scale, the cost isn’t a feature gap — it’s two systems on a lag — what your channels promise drifts from what you can actually ship.

What it does

One system for orders and the warehouse — at your scale

Start on the one seam that hurts most — two systems that don't agree, or store stock you can't see online. The rest are on the same record when you need them.

Live

Orders and the warehouse on one system

We run OMS and WMS as two disconnected tools and pay for both plus the integration.

What we do
OMS + WMS on one data model — order → allocation → pick (directed putaway, FIFO/FEFO, bin-level) → dispatch, no hand-off integration.
Value
One screen instead of two licences plus a brittle bridge.

A clothing brand wanting OMS and WMS as one tool, and an FMCG brand on two systems paying for one screen for less — both in our pipeline.

Orders and the warehouse collapse from two tools onto one record On the left, two separate tools — an Orders panel and a Warehouse panel — are joined by a brittle dashed hand-off integration that is drifting. A double-chevron in the centre collapses them into a single glass console on the right: one continuous cyan rail threads four resolved rows on one record — Allocate, Putaway directed, Pick with FIFO/FEFO and bin-level sub-labels, and Dispatch — closed with a One system tick and the note nothing to reconcile. No fabricated logos, no figures.

One record — orders + warehouse:

  • Allocate
  • Putaway — directed
  • Pick — FIFO/FEFO, bin-level
  • Dispatch

One system — no hand-off integration in the middle

Live

Every store's stock live in one place

Use case
Hundreds of company-owned stores fulfil web orders from store stock, plus Amazon, Flipkart and Myntra.
What it does
All store, warehouse and channel stock resolve to one live number; a web order is allocated to the store that can ship it fastest; each channel is ring-fenced.
Stores, warehouse and channels resolve to one live number, and the web order is routed to the store that ships it fastest A glass card on a pale-cyan mesh. On the left, a cluster of generic store nodes each shows a live stock count — Store 14, Store 0, Store 31, Store 9 — alongside a Warehouse node showing 120 and two channel chips, Online and Marketplace, each with a small ring-fenced reserved portion. A thin wire carries an incoming Web order to the store that can ship it fastest, which carries a quiet green emphasis ring and a ships-fastest label. On the right, every node feeds one large tile, One live number, showing 174 with a green Live mark.

Live fulfilment nodes:

  • Store 14
  • Store 0 — out of stock
  • Store 31 — ships fastest, the web order is allocated here
  • Store 9
  • Warehouse 120
  • Channels — Online and Marketplace, each ring-fenced

One live number 174 — across stores, warehouse and channels

Closes the gap: lost sales and slow fulfilment.

National store-network retailers — company-owned stores fulfilling web orders from store stock. Durables brands — distributor, web and marketplace orders all pulling from the same stock.

Live

Quick-commerce at your scale

Use case
“Q-comm keeps adding slotting, partial allocation, large-order handling our incumbent can't meet at our scale.”
What we do
Accept or reject each order in your own panel, allocate partially against a bulk PO, run delivery/appointment slots, and post to the named q-comm connectors — live on your own orders.

Live in your panel

Live on the channels

Blinkit · Zepto · Instamart

Quick-commerce at your scale — accept/reject, partial allocation, delivery/appointment slots and the named connectors, all live today. A glass card split into two columns on a pale-cyan mesh, both live. The left column shows an order row (ORD-48217, SKU-2231, quantity 12) with a solid green Accept control beside an outlined Reject control, and a bulk purchase order (PO-7731, 1,000 units) with partial allocation — 600 allocated now, 400 held — plus an illustrative count of bulk purchase orders in flight. The right column shows a delivery and appointment slot grid with one slot selected, and live Blinkit, Zepto and Instamart connector chips, each marked live. Both halves are in the green live register, with no dashed or pending elements. No transport or logistics elements appear.

Live in your panel

  • Accept/reject-in-panel — accept or reject each order in your own panel
  • Partial allocation against a single bulk PO — 1,000 units, allocate 600 now, 400 held

Live on the channels

  • Delivery / appointment slots — set a slot per order
  • Connectors — Blinkit · Zepto · Instamart, posting live to your q-comm channels

Missed slots and rejected bulk orders are penalties and suppressed listings on a channel moving serious volume for household brands.

Durables and packaged-foods brands are evaluating us.

Live · CXO

One control room across every channel

Use case
“Leadership wants one view — every order, warehouse, courier — and to act on exceptions before the customer complains.”
What we do
One screen, every order/warehouse/courier live, exception-first; a supervised catch-and-hold beat flags the risky order and holds it for a human before it ships.
Consequence
Fewer fire-drills, fewer customer-facing failures caught after the fact.

One exception-first control room — every order, warehouse and courier live on one screen:

  • A risky order is flagged — the same unit committed on two channels at once — and held for review; a person clears or corrects it before it ships.
  • An order held before dispatch is surfaced the moment it stalled, awaiting a quick human decision — not found at end of day.
  • The supervised loop runs catch the risky order, hold it for review, then your team clears or corrects it — a person makes the call, not the machine.
  • Caught before it shipped — no customer-facing failure to write. All references above are illustrative samples.

LIVE — the leadership one-view.

Durables and household FMCG brands orchestrating every channel from one control room — GT, MT, e-comm and q-comm at once.

Live · for bulky and durable lines

Freight on the order, for your bulky and durable lines

The use case

Appliances and durables move across dealers and online and need weight-based surface freight — we don’t want a separate TMS bolted on.

What we do

Surface-freight rules per SKU attribute (weight / volume), and orders, warehouse and freight on the same record — for the durable lines that need it.

What it’s worth

Auto-reconcile freight against orders instead of running a second system — effectively an ops headcount saved.

A durable order line with its freight cost filled in on the same record A glass order-line panel on a pale-cyan mesh, headed by a de-identified durable line, Appliance, one unit, with a green Live pill. Three columns sit on one row: Weight 42 kilograms; Surface freight, the hero cell, filled in with a charge of rupees 1,180 and tagged by weight; and an Order total on one record of rupees 24,360. A short hairline ties the freight cell to the order-total tile with a small node, showing they sit on the same record, not a second system. Two faint de-identified ghost rows behind imply a durable order book. A caption reads: surface freight fills in on the same record as the order, by weight. Figures are a representative example, not a specific customer’s data.

One record — Appliance · durable line · 1 unit:

  • Weight 42 kg — the SKU attribute the freight rule keys off
  • Surface freight ₹1,180 — by weight, filled in on the same record

Order total ₹24,360 — order and freight on one record, not a second system

Proof Durables and cycle brands — bulky goods across dealers and online: weight-based surface freight plus dealer and D2C order management.

Scoped to durable lines.

Why it holds at your scale

A new channel reads the same record, not a copy

Not a nightly export — the new channel reads the number your stores and warehouse run on, and channel panels get the push at order-confirm, not at batch-end.

Live One live stock record SKU CT-9L 1,284 available
read, not copied
GT · distributors ✓1,284 available
MT · modern trade ✓1,284 available
D2C · your site ✓1,284 available
Marketplaces ✓1,284 available

Add a fifth channel tomorrow — it reads this same number on day one.

Straight answers

The five questions an established brand asks before switching

We're enterprise — can a younger player run our scale?
The same OMS+WMS engine the hero names was hardened on enterprise inventory, allocation and freight volume — the scale you need. Put your real orders through it in the demo and judge it yourself.
A full re-platform is a change-management nightmare.
You don't re-platform. Land on the one seam — two-systems or store-stock-visibility — in weeks, then add modules on the same record. No 6–8-month big-bang.
We need reconciliation too.
Line-level reconciliation runs live — you see it on your own orders in the demo. Table stakes, not the headline. Most established brands move on the one-system win and treat reco as the quiet tiebreaker. Live
Will it run GT, MT, D2C and q-comm on one number?
One stock number and ring-fencing across GT/MT/D2C is live today; q-comm slotting and named connectors run live too — on your own orders in the demo. Live
Pricing at our scale?
Priced 1:1 to channels and volume; founding-partner terms for early brands. No published tier.

Proof

Why established brands are moving to one system

Rated 4.6 on G2 and 4.8 on Capterra.

4.6 on G2 (33 reviews) 4.8 on Capterra

We'd rather show you than tell you — run your real orders through it live before you commit.

Established brands like national store-network retailers, durables brands and household FMCG names are evaluating Fretron for one-system orders-and-warehouse.

The real proof is your own data. In the demo we run the whole flow live on your data — store-to-order allocation on your real SKUs and store list, a web order routed to the store that can actually ship it.

See it on your own SKUs and stores

Not ready for a demo? See how it comes together:

See it live

See your stores, your warehouse and your channels on one screen.

Bring your store list and a typical web order. We'll run the whole flow live on your data — store-to-order allocation, order to doorstep.

Book a demo on your data WhatsApp
  • Live in weeks
  • Your data, your call
  • No rip-and-replace

Priced 1:1 to your channels and volume. Founding-partner terms for early brands.

Live demo artifact: a web order routed to the store that can ship it A three-panel demo. You bring a store list and a typical web order. You see the order allocated to the one store that has the stock, shown by a connector. The third panel lists the flow that runs live: orders and the warehouse on one system, every store's stock live, accept/reject with partial allocation, q-commerce slots and named connectors, and returns on the same record.