D2C and e-commerce: stop cancelling orders you already sold
Own site, Amazon, Flipkart, and the warehouse each show a different count, so you sell unit #381 twice and cancel one. Fretron sells every channel against one live stock number that never lags behind the sale.
From own site to marketplaces to the doorstep — built on rails that moved 1M+ shipments a year for India’s biggest brands
Common Challenges
How it breaks when every system holds its own truth.
Own-site, marketplace, and FBA stock live in different panels — the listing sells unit #381 the warehouse doesn't have, and the marketplace suppresses it.
Courier allocation is guesswork — choosing between Delhivery, BlueDart, and Ecom Express per pincode needs serviceability and cost data that lives in nobody's system.
At 20-40% return rates, returns decide margin — RTO units stall in disputes and write-offs instead of re-entering sellable stock.
Built for D2C & E-commerce
D2C logistics is a margin game played at 20-40% return rates. Brands that hold margin aren’t shipping fastest — their systems agree: one stock position across own-site and marketplace, courier picked on pincode data, NDR worked before it becomes RTO, returns back as sellable stock, not a write-off. A stitched stack of store plugin, marketplace panel, and courier dashboard can’t.
Key Capabilities
Every capability below reads — and writes — the same record.
Unit #381 never sells twice
Store, marketplaces, and offline retail — one stock position, never double-sold.
Every marketplace SLA, protected
Amazon, Flipkart, Myntra sync direct — rating and buy-box eligibility protected.
Returns restock, not written off
The returned unit restocks into the same live count, sellable again, not written off.
Your logo, not the courier's
Branded tracking & delivery experience — WhatsApp updates at every milestone, fewer where-is-my-order tickets.
NDR worked before the RTO
A failed delivery lands on the record, worked before it auto-returns as an RTO.
Outcomes This Drives
3-5%
lower per-order logistics cost
40%
faster returns processing — stock back on shelf
99.5%
inventory accuracy across every fulfillment point
80%
fewer where-is-my-order calls
Frequently asked questions
How does Fretron help D2C brands reduce fulfillment costs?
How does Fretron handle NDR and returns for e-commerce?
Can Fretron integrate with marketplaces like Amazon and Flipkart?
How does Fretron improve delivery experience for D2C customers?
Does Fretron support multi-warehouse fulfillment?
Still have questions?
Talk to our teamProof
Rated by the teams who run on it
The proof is your own data: in a demo we run one day of your real orders across your own site, marketplaces and quick-commerce on one stock record — so you see stock reserve the instant an order confirms, before you commit.
See every channel against one stock truth.
Bring one day of orders — we’ll trace them across your channels, warehouses, and carriers.
Book a demo on your order flow