Capability · Stock accuracy
Never cancel an order you already sold.
Every channel reserves against one live stock record the instant an order is confirmed — so no timer-sync gap lets two channels sell the same unit.
The pain
“I sold a unit I’d already shipped.”
Every stack that “syncs every few minutes” has this gap — so #381 sells twice, the listing gets suppressed, your seller tier slips. That gap is the leak.
How it works
One stock number, reserved at confirm — not synced on a timer.
Every channel writes to one record
D2C, marketplace and quick-commerce orders all reserve against the same live stock position — not a copy that syncs on a timer.
Reserved the instant it’s confirmed
The moment an order is confirmed, its unit is held. The next channel sees the true available-to-promise immediately — no window where two channels sell the same unit.
Surfaced before it bites
If a SKU is about to go short across channels, it surfaces as an exception on the control tower — so your team acts before a customer ever sees an oversell.
Rivals reconcile on a schedule — two channels sell the same unit inside the gap. Fretron reserves at confirm: there is no gap.
Proof
Rated by the teams who run on it
See it on your own SKUs — in a demo we run one day of your real orders against one live count, so you watch the oversell gap close before you commit.
The honest question
“Isn’t this just a faster sync?”
No — a sync copies a number on a timer. Fretron keeps no copy: each channel reserves the unit on the one live record at confirm. No copy, no window. It runs beside your OMS, not instead of it.
Be the brand a customer never gets a cancellation email from.
Bring one day of orders — we’ll show you where two channels sold the same unit, on your real numbers, before you change a thing.