What is a 3PL (third-party logistics)?
A 3PL (third-party logistics provider) is a company that runs warehousing and fulfilment for other businesses for a fee: it receives a brand's stock into its warehouse, stores it, picks and packs each order, hands parcels to couriers and often handles returns. The brand keeps ownership of the stock and sells it; the 3PL does the physical work.
3PL is short for third-party logistics. On marketplaces, “3PL” or “3PL partner” is sometimes used for the logistics company that carries the marketplace’s shipments, which is a different arrangement from a warehouse a brand hires.
How a 3PL works for an Indian D2C or omnichannel brand
- Inbound. The brand sends stock to the 3PL’s warehouse; the 3PL counts it and records it on a GRN.
- Storage. Stock is put away in the 3PL’s bins, charged by pallet, shelf or volume.
- Orders. The brand’s orders reach the 3PL’s warehouse system, by integration or upload.
- Pick and pack. The 3PL picks and packs each order and attaches the invoice and label.
- Hand-over. Parcels go to couriers on a manifest; the 3PL sends back AWBs and dispatch confirmations.
- Returns. Returned parcels are checked and restocked or set aside.
- Billing. The 3PL invoices monthly for storage, orders and extras.
1PL to 5PL compared
| Type | Who does what |
|---|---|
| 1PL | The brand moves and stores its own goods |
| 2PL | A carrier or courier moves the goods; the brand does the rest |
| 3PL | An outside provider runs warehousing and fulfilment, often with transport |
| 4PL | A provider manages several 3PLs and carriers on the brand’s behalf |
| 5PL | A provider manages whole supply-chain networks, often for many clients at once |
Example: in-house or 3PL, where is the break-even? These inputs are illustrative and match the cost example on the pick and pack page. Packaging (₹18 an order) is the same both ways, so it is left out.
| Cost | In-house | 3PL |
|---|---|---|
| Fixed per month | ₹1,20,000 (space and overheads ₹60,000, core team ₹60,000) | ₹40,000 storage |
| Per order | ₹3.60 extra labour | ₹22.00 pick and pack fee |
| Total at 2,000 orders a month | ₹1,27,200 (₹63.60 an order) | ₹84,000 (₹42.00 an order) |
| Total at 10,000 orders a month | ₹1,56,000 (₹15.60 an order) | ₹2,60,000 (₹26.00 an order) |
Break-even is where the totals meet: ₹1,20,000 + ₹3.60 × orders = ₹40,000 + ₹22 × orders, which gives about 4,350 orders a month. Below that, the 3PL is cheaper on these inputs; above it, in-house is. Run it again at your peak month, when an in-house team may need extra staff and space.
What a brand still owns when it uses a 3PL
- The stock number. The 3PL holds the units, but the brand must know what is sellable on every channel, every day.
- Listings and prices on each marketplace and the website.
- Marketplace SLAs and seller metrics. A late dispatch by the 3PL is still the brand’s cancellation or late shipment.
- Returns decisions: what to restock, refurbish or write off.
- Customer service.
- The data hand-off. Orders must reach the 3PL and dispatch confirmations, AWBs and stock levels must come back. Agree how and how often in writing.
Common mistakes
- Comparing headline pick and pack fees only. Storage, extra-item, inbound and minimum charges change the total.
- Not reconciling stock with the 3PL. Run a cycle count on the 3PL’s stock and compare it with your own records monthly.
- Assuming the 3PL owns your SLAs. Put dispatch cut-offs and error penalties in the contract.
- One-way data. Orders sent but stock not returned leads to overselling.
Related metrics
- Cost per order = (storage + pick and pack + extras) ÷ orders. Example: ₹26.00 at 10,000 orders.
- Dispatch SLA adherence = orders dispatched by cut-off ÷ orders released to the 3PL.
- Stock variance = (3PL stock − brand’s recorded stock) ÷ brand’s recorded stock, by SKU.
3PLs in the Indian context
- How quotes are built. Many 3PL quotes combine a per-order pick and pack fee for the first item, a smaller charge for each extra item, packaging at cost or a fixed rate, storage per pallet, shelf or cubic foot per month, and inbound handling per unit or carton.
- Marketplace pickup locations. Flipkart’s seller API documentation says sellers provide every location their products are picked up or dispatched from, with details such as the registered address and GSTIN for each. A 3PL warehouse that ships your Flipkart orders is one of those locations.
- Marketplace fulfilment is a separate option. On Amazon.in, Fulfillment by Amazon means Amazon itself stores, packs and delivers; Easy Ship and Self-Ship leave storage and packing with the seller, or with a 3PL working for the seller.
- E-way bills on stock transfers. CBIC’s e-way bill guide says an e-way bill is generated for movement of goods of consignment value more than ₹50,000, whether the movement is a supply or not. That includes moving your own stock into a 3PL warehouse in another state; for movement within a state, some states set a higher limit, so check your state’s rule.
Questions and answers
- What is the full form of 3PL?
- 3PL stands for third-party logistics. A 3PL provider is an outside company that stores a brand's stock in its warehouse and picks, packs and ships orders for a fee, often handling returns as well. The "third party" is the provider, sitting between the brand, which owns and sells the goods, and the buyer or courier on the other side.
- What does a 3PL do for an ecommerce brand?
- It receives the brand's stock, stores it, picks and packs each order with the invoice and label, hands parcels to couriers, and processes returns. Many 3PLs also pack quick-commerce and marketplace replenishment. The brand still sells, sets prices, manages listings and owns the stock, and pays the 3PL for storage, each order and any extras.
- What is the difference between 1PL, 2PL, 3PL and 4PL?
- In a 1PL setup, the brand moves and stores its own goods. A 2PL is a carrier or courier that transports goods for the brand. A 3PL runs warehousing and fulfilment, often with transport. A 4PL manages several 3PLs and carriers on the brand's behalf, as a single point of control. 5PL is sometimes used for providers that manage whole supply-chain networks.
- What does "3PL partner" mean on Meesho or Flipkart?
- On a marketplace, "3PL" or "3PL partner" is often used for a logistics company that carries the marketplace's shipments, rather than a warehouse the seller hires. It describes the marketplace's courier arrangement, not the seller's own fulfilment model. Each marketplace defines its own terms, so check the current seller or supplier help for what it means there.
- Should a D2C brand in India use a 3PL or run its own warehouse, and at what volume is in-house cheaper?
- Compare the cost per order both ways at your average and peak months. A 3PL turns fixed costs into per-order fees, which helps at low or swinging volume. In-house wins once orders cover its fixed costs: on this page's illustrative inputs, above about 4,350 orders a month. That break-even depends entirely on your rent, team and quotes, so rerun it with your own numbers.
- How do 3PLs charge in India: storage, pick-and-pack and shipping?
- Many 3PL quotes combine a per-order pick and pack fee for the first item, a smaller charge for each extra item, packaging, storage per pallet, shelf or cubic foot a month, and inbound handling per unit or carton. Shipping is either the brand's own courier rates or the 3PL's rates passed through. Some add minimum monthly billing.
- What does a brand still manage when it uses a 3PL?
- The stock number every channel shows, listings and prices, marketplace dispatch SLAs and seller metrics, returns decisions, customer service, and the data hand-off: orders out to the 3PL, and stock, AWBs and dispatch confirmations back. A late dispatch at the 3PL still counts against the brand's account on the marketplace.
- What is the difference between a 3PL and a fulfilment centre?
- A fulfilment centre is a place: a warehouse set up to pick, pack and ship orders. A 3PL is a company: a provider that may run many fulfilment centres for many brands. A brand can run its own fulfilment centre, use a 3PL's, or use a marketplace's, such as Amazon's under Fulfillment by Amazon.
Related terms
- Pick and pack
- WMS (warehouse management system)
- Order fulfilment
- D2C (direct to consumer)
- Shipping manifest
- Fulfilment centre: in the Commerce glossary (full guide in a later batch)
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Sources
- Flipkart Marketplace Seller Platform (Developer API v3.0 documentation). Flipkart. https://seller.flipkart.com/api-docs/FMPlatOverview.html (accessed 5 Nov 2026).
- Sell. Pack. Ship.: fulfillment options for Amazon.in sellers. Amazon.in. https://sell.amazon.in/shipping-and-fulfillment (accessed 5 Nov 2026).
- Fulfillment by Amazon: Frequently Asked Questions. Amazon.in. https://sell.amazon.in/shipping-and-fulfillment/fulfillment-by-amazon/fba-faq (accessed 5 Nov 2026).
- Electronic Way Bill in GST (brochure). CBIC, Directorate General of Taxpayer Services, August 2019, hosted by the GST Council. https://gstcouncil.gov.in/sites/default/files/2024-02/electronic-way-bill-050819.pdf (accessed 5 Nov 2026).