What data does Fretron sync with Ekart?

Fretron pushes confirmed orders to Ekart for label and AWB generation within its serviceable delivery zones, then pulls real-time tracking-status updates — in-transit, out-for-delivery, delivered, RTO — back into the order record.

Does the Ekart integration work for both Flipkart-marketplace orders and my own D2C store?

Ekart began as Flipkart Group's own logistics arm and has, at various points, opened to non-Flipkart clients as a standalone carrier.

Is there an extra cost for the Ekart integration?

The integration itself carries no separate Fretron fee — Ekart's own carrier rates apply as they would outside Fretron too.

Can I use Ekart alongside other carriers (Delhivery, Shadowfax, Bluedart) on Fretron?

Yes — Fretron runs multi-carrier by default. A brand selling on Flipkart and shipping via Ekart commonly runs Delhivery, Shadowfax, or Blue Dart alongside it for D2C or other-marketplace orders, all synced into the same order record and control tower.

Ekart Integration for Order & Warehouse Management

Fretron's Ekart integration syncs orders, labels, and tracking status into your order record for shipments moving through Flipkart Group's logistics arm. For a seller running Flipkart marketplace orders alongside a D2C store or other channels, Fretron keeps Ekart shipments on the same record as every other carrier instead of a separate Flipkart-only view.

See the Ekart integration on your own data →

What the Ekart Integration Does

Serviceability check for Ekart's delivery zones before order confirmation.
Order push from Fretron → label/AWB generation via Ekart's API.
Pickup scheduling from the fulfilling warehouse.
Real-time tracking-status webhook sync — in-transit, out-for-delivery, delivered, RTO.
NDR surfacing on the order record.
COD remittance reconciliation.
Flipkart-marketplace-linked order flow.

How the Order, Label & Tracking Flow Works

An order is confirmed in Fretron — whether it originated on Flipkart or your own D2C store — and Ekart's serviceability is checked.
Fretron pushes the order to Ekart's API, which returns a label and AWB.
Pickup is scheduled from the fulfilling warehouse.
Ekart's tracking webhooks update the shipment's status on the order record as it moves.
A failed delivery attempt raises an NDR on the order record for a reattempt-or-RTO decision.
COD collections reconcile back against the order once Ekart remits.

Setup Overview

Connecting Ekart requires API credentials, a serviceability-zone sync, and warehouse/pickup-location mapping on Fretron's side. A small test batch is the usual way to confirm label generation and tracking sync before scaling volume, same as with Fretron's other carrier integrations.

Benefits for D2C / Commerce Ops

One order record for Flipkart-originated and D2C-originated orders shipped via Ekart, instead of a Flipkart-only view and a separate D2C carrier view.
Fewer NDR-to-RTO leaks, because NDR events surface on the order record rather than sitting in a separate carrier portal.
Real-time tracking feeds into the same control tower as every other carrier you run.
COD reconciliation ties back to the original order instead of a manual remittance-sheet match.

This runs off the same order record as Fretron's warehouse management system — pickup scheduling for an Ekart shipment reads the same warehouse stock data Fretron already tracks. Order intake itself runs through Fretron's order management system, so a Flipkart order shipped via Ekart is one stage in the same record, not a separate marketplace silo. See the RTO glossary entry for how failed deliveries are handled operationally.

Selling on Flipkart and Your Own Store

If you sell on Flipkart, the natural pairing is Fretron's guide to selling on Flipkart — registration, catalog setup, and the RTO/return flow Ekart handles for Flipkart sellers. If you're also running your own D2C storefront on Shopify, see Fretron's Shopify integration for how both order sources sync into one record.

Other Carrier Integrations

Most sellers running Ekart also need a carrier for non-Flipkart orders. See Fretron's integrations with Delhivery (pan-India, tier-2/3 reach), Shadowfax (metro same-day), and Blue Dart (premium, high-SLA) — all run on the same order record as Ekart.

Frequently Asked Questions

What data does Fretron sync with Ekart?: Fretron pushes confirmed orders to Ekart for label and AWB generation within its serviceable delivery zones, then pulls real-time tracking-status updates — in-transit, out-for-delivery, delivered, RTO — back into the order record.
How long does it take to set up the Ekart integration?: Setup runs through Ekart's API credentials, a serviceability-zone sync, and warehouse/pickup-location mapping on Fretron's side.
Does the Ekart integration work for both Flipkart-marketplace orders and my own D2C store?: Ekart began as Flipkart Group's own logistics arm and has, at various points, opened to non-Flipkart clients as a standalone carrier.
Is there an extra cost for the Ekart integration?: The integration itself carries no separate Fretron fee — Ekart's own carrier rates apply as they would outside Fretron too.
Can I use Ekart alongside other carriers (Delhivery, Shadowfax, Bluedart) on Fretron?: Yes — Fretron runs multi-carrier by default. A brand selling on Flipkart and shipping via Ekart commonly runs Delhivery, Shadowfax, or Blue Dart alongside it for D2C or other-marketplace orders, all synced into the same order record and control tower.

See Your Ekart Orders on One Record

Bring your Flipkart and D2C order mix — we'll show you where the Ekart shipment flow actually sits alongside your other channels.

Book a demo →

Or see Fretron's warehouse management system →